Adidas serves up floating tennis court in Great Barrier Reef

Adidas constructed a full-size floating tennis court docket on a barge that set sail off the coast of Australia.
Courtesy of Adidas

Adidas is constructing a large, floating tennis court docket simply off the coast of Australia — and it says it’s attempting to boost consciousness of air pollution within the oceans by doing so.

The sporting attire big unveiled the huge, full-size court docket — which was constructed on a floating barge — that was pushed into the Nice Barrier Reef, the world’s largest coral reef system, which hugs the shoreline of Queensland in northeastern Australia.

True to its message selling cleaner oceans, the court docket was constructed utilizing recyclable plastic supplies. It was then donated to a neighborhood faculty.

Adidas pledged to make use of recyclable supplies for 90% of its clothes strains by 2025.

Courtesy of Adidas

Adidas has put its model title behind a marketing campaign to finish the dumping of plastic waste within the oceans.

To draw publicity for the eco-friendly tennis court docket, the corporate trotted out Australian Olympic stars Ian Thorpe and Jessica Fox.

“By 2050, there will likely be extra plastic than fish in our oceans,” Thorpe mentioned.

“It’s an issue that has reached unfathomable proportions.”

Adidas has additionally pledged to fabricate merchandise utilizing eco-friendly means. The corporate says it is going to get rid of virgin polyester from manufacturing by 2024.

A favourite of sports activities attire manufacturers, polyester offers materials better elasticity and absorbs much less moisture, making it straightforward to put on for athletes.

However polyester is sourced from petroleum and isn't biodegradable.

Adidas has pledged to make use of recyclable supplies for 90% of its attire strains by the 12 months 2025, in line with Elle.

Since 2019, Adidas has manufactured tens of thousands and thousands of pairs of sneakers utilizing recycled plastic recovered from the ocean.

It has additionally vowed to scale back its carbon footprint by 30% by the 12 months 2030.

Adidas’ rivals within the attire area have additionally vowed to maneuver towards sustainability in advertising and marketing their merchandise.

The tennis court docket — made out of recyclable materials — was constructed to attract consideration to the corporate’s efforts to fight the dumping of plastic into oceans.

Courtesy of Adidas

Nike has rolled out Nike Grind, an initiative inviting clients to return their outdated and used Nike sneakers in order that the fabric could be recycled and repurposed into different merchandise.