Rebecca Campbell (seen right here at a 2019 occasion with Will Smith) will proceed overseeing Disney's worldwide media groups, along with her expanded position as chair of worldwide content material and operations, the corporate stated.
Getty Pictures for Disney
Disney on Wednesday named firm govt Rebecca Campbell to steer its new hub for worldwide content material creation to increase regional content material for its streaming providers.
Campbell will oversee the creation of extra domestically produced content material to gasoline the expansion of Disney+, Hulu and Star+, because the video streaming providers increase globally.
Because the launch of Disney+ in late 2019, the corporate’s streaming enterprise has expanded quickly, with its service amassing 179 million subscribers by way of the top of fiscal 2021. The corporate plans to double the variety of nations the place its flagship Disney+ service is accessible to 160 by the top of fiscal 2023.
Disney’s announcement that it will spend money on native content material mirrors Netflix’s technique. Dominant streaming service Netflix has capitalized on the worldwide reputation of collection developed outdoors the US, together with its most up-to-date hit, the dystopian South Korean drama “Squid Sport.”
Burbank, California-based Disney has been taking tentative steps in the identical path.
Final October, Disney introduced a slate of content material from the Asia Pacific area, together with a documentary on the chart-topping Korean lady group BlackPink, a romantic melodrama collection starring Korean actor Jung Hae, and “Tokyo MER,” a medical drama starring award-winning actors Ryohei Suzuki and Kento Kaku.
On the time, Disney stated it deliberate to fee greater than 50 productions by 2023. In November, the primary Disney+ unique collection produced in Latin America, “Disney Intertwined” (“Entrelazados”), debuted.
Campbell will proceed overseeing Disney’s worldwide media groups, along with her expanded position as chair of worldwide content material and operations, the corporate stated. She's going to report back to Chief Govt Bob Chapek.
One other Disney govt, Michael Paull, was promoted to the newly created position of president of Disney Streaming, overseeing Disney+, ESPN+ and Star+. He joined Disney in 2017 after the acquisition of the streaming know-how firm Bamtech Media, the place he was CEO.
Joe Earley, who beforehand served as govt vp of selling and operations for Disney+, has been named President of Hulu, reporting to Paull.
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