CNN runs questionable pro-Olympics ad with content from China’s state-run media

CNN printed a sponsored advert from Chinese language state-run media touting the host authorities's staging of the Winter Olympics.
AP

CNN raised eyebrows by operating a paid commercial that featured content material from China’s state-run media company, Xinhua, selling the Winter Olympics at a time when the Beijing authorities has been criticized for alleged human rights violations.

The advert, which is titled “A Winter Sporting Occasion like No Different,” reads like a press launch that highlights Olympic occasions in addition to efforts by the host nation to make the video games environmentally pleasant.

The sponsored piece claimed that “essentially the most anticipated winter sports activities occasion” has “turn into even greener” due to its use of “a number of applied sciences” that may make it a “carbon-neutral occasion.”

“As a grand gesture of sustainable intent, the enduring Olympic torch will burn hydrogen for its flame,” based on the advert.

The article additionally highlights what it mentioned was the federal government’s efforts to restrict the unfold of COVID-19, which embody “strict protocols” reminiscent of a “closed-loop system” the place buses and trains ferry spectators and athletes to and from resorts and sports activities venues.

The paid advert praises the Beijing authorities for its efforts to run a “carbon-neutral” Olympics.

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“Spectators can be allowed to solely clap to help athletes, whereas occasion personnel and help workers can't go away video games venues for any social cause,” based on the article.

The CNN advert features a hyperlink to Xinhua’s official web site that options “particular protection” of the video games together with articles praising President Xi Jinping for “steer[ing] China to unprecedented Olympic achievement.”

The Put up has contacted CNN to hunt remark about how a lot it was paid to run the advert.

US media shops have been criticized for downplaying China’s alleged human rights abuses throughout protection of the Video games.

DeFodi Photos through Getty Photos

Promotion of the Winter Video games in Beijing is controversial in the US in gentle of allegations that China has been engaged in a marketing campaign of ethnic cleaning in opposition to the Uyghur Muslim minority within the northwestern province of Xinjiang.

Beijing has denied the allegations.

The US didn't ship any diplomats to the Winter Olympics in Beijing due to the host nation’s “egregious human rights abuses and atrocities.”