The MPD bought 75 bus and 1,000 subway advertisements for its recruitment marketing campaign.
Corbis by way of Getty Pictures
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The Washington, D.C. police division has unleashed an advert blitz on the Massive Apple’s buses and subways in a daring try to recruit New York Metropolis law enforcement officials to hitch their drive.
The Metropolitan Police Division bought 75 bus and 1,000 subway advertisements for the recruitment marketing campaign, which began in January and can finish on March 13, the MTA mentioned.
One of many advertisements, noticed on an MTA subway prepare and posted to Twitter Wednesday, beckons “players” “foodies” “techies” and “influencers” to “be part of us” alongside a picture of the MPD’s crimson, white and blue emblem.
“HIRING CLASSES MONTHLY,” the advert screams.
“Be part of the Subsequent Technology of DC Police,” it continues.
The banner features a QR code that commuters can simply scan and a hiring web site that boasts a $60,199 beginning wage and $6,000 in rental help for the primary six months on the job.
As compared, NYPD cops are given a beginning wage of simply $42,500 and no rental help — however after 5 and a half years on the drive, the pay jumps to $85,292, the NYPD’s profession web page states.
“Together with vacation pay, longevity pay, uniform allowance, evening differential and extra time, law enforcement officials could probably earn over $100,000 per 12 months,” the web page reads.
Whereas MPD has social media and digital advertisements that primarily attain markets on the East Coast but in addition throughout the nation, transit advertisements have solely been taken out in New York Metropolis and Washington D.C, the company mentioned.
“On this aggressive job market, employers, together with police departments, need to be inventive and use revolutionary methods to draw high-quality candidates. Resulting from COVID, Metro ridership in Washington, DC is considerably lowered. Accordingly, we're promoting on the outside of Metro Buses all through Washington,” Briana Burch, a public affairs specialist with MPD, defined in an electronic mail.
“That is the primary time in current reminiscence that MPD has positioned advertisements within the NYC subway which continues to see robust ridership. At the moment, we aren't particularly specializing in some other transit programs apart from DC and NYC.”
Burch famous “the overwhelming majority” of recruitment efforts are concentrated domestically “however it's customary for police departments to recruit from different jurisdictions.”
“Somebody who desires to be a police officer in New York (and some different states) could have to attend on a listing for a couple of years earlier than they're employed. The Washington, DC Metropolitan Police Division hires recruit courses month-to-month, and due to this, many individuals from New York and New Jersey be part of our division,” Burch mentioned.
“We need to appeal to individuals who need to make a distinction in the neighborhood now – not wait on a listing for a couple of years.”
New York Metropolis cops had blended emotions on the ads — one referred to as it “hilarious” and requested how a lot they have been paying whereas one other pointed to the NYPD’s low beginning wage as cause to leap ship.
“Everybody ought to go. Get the f–ok out of this division. They’re not paying something,” mentioned an officer with greater than twenty years on the job.
“That’s why cops are leaving for Florida, Texas and Memphis as a result of they’re giving cops $25,000… In different states, they admire law enforcement officials. They actually do.”
One other officer, who works in Manhattan, mentioned merely: “No thanks.”
The NYPD didn’t return a request for remark.
Extra reporting by Tina Moore and Larry Celona
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