Justin Bieber’s Timbits donuts fattening up Tim Horton’s bottom line

Justin Bieber collaborated on three new Timbits with Tim Hortons final yr.
Courtesy of Tim Hortons

Justin Bieber’s Timbits donuts are fatting Tim Horton’s backside line.

For the reason that Nov. 29 launch of three Timbiebs Timbits – bite-size donuts in Chocolate White Fudge, Bitter Cream Chocolate and Birthday Cake Waffle flavors – the Canadian espresso chain is having a second.

Owned by Restaurant Manufacturers Worldwide, which additionally operates Burger King and Popeyes, Tim Horton’s is experiencing “notable development” RBI chief government Jose Cil mentioned in a press release on Tuesday.

Comparable gross sales at Tim Hortons rose 10.3% within the fourth quarter in comparison with an 11% decline a yr earlier, RBI mentioned 

What’s extra, RBI’s 14% spike in whole revenues to $1.5 billion for the quarter ended Dec. 31 was boosted by a rise in gross sales at Tim Horton’s – which had been lagging throughout the pandemic as extra shoppers labored from dwelling – Burger King and Popeyes, Cil mentioned.

The Ontario born singer put his star energy behind the chain in what he mentioned was a “dream of mine” as a result of “I grew up on Tim Hortons and it’s at all times been one thing near my coronary heart,” he mentioned final yr of the 57 year-old chain.

The collaboration additionally consists of merchandise, a $30 beanie cap, a $30 fannie pack and a $30 tote bag, for a restricted time.

The collaboration has boosted gross sales on the espresso chain considerably.

Courtesy of Tim Hortons

Bieber says it was a “dream” to associate with Tim Hortons since he grew up going to the espresso chain.

Courtesy of Tim Hortons

Tim Horton’s had been struggling as a result of clients had stopped selecting up their breakfast on the go throughout the pandemic.

NurPhoto through Getty Pictures

“What’s superb about working with Justin is he has an genuine, lifelong relationship with Tims and he was so invested in engaged on Timbiebs and our future plans collectively,” the chain’s chief advertising officer, Hope Bagozzi, mentioned in a press release final yr.