WFAN's "Carton & Roberts" present is again within the scores lead forward of "The Michael Kay Present."
WFAN
To say that WFAN’s “Carton & Roberts” don’t discuss sports activities is inaccurate. What they do is discuss round sports activities.
Many of the dialog within the afternoons on FAN is centered close to sports activities, simply not the meat-and-potatoes dissecting the intricacies of the native groups.
Craig Carton, the chief of the afternoon present, treats diehard fan subjects as if they're boring greens. Evan Roberts lives within the day by day minutia, however Carton units the agenda. It’s Carton’s present, his radio ethos.
No phase in all probability encapsulates “Carton & Roberts” higher than “WAG Wednesdays.” Each Wednesday at 5 p.m., the duo has a spouse or girlfriend of knowledgeable athlete in for an interview. It isn't to debate if the shift must be banned in baseball.
Ultimately, it's all about scores — particularly the primary goal of sports activities radio promoting, 25-to-54-year-old males. Carton is a “say-whatever, do-whatever” it takes host for the numbers. He’s a morning act, enjoying afternoons.
After shedding the autumn e book to ESPN New York’s “The Michael Kay Present,” Carton and Roberts are within the midst of a comeback.
The duo took the primary month of the winter e book with a share of 6.1 to Kay’s 4.9, based on Nielsen Audio Scores.
FAN was third from 3-6:30 p.m., whereas ESPN New York was fifth general. This preliminary month is akin to the primary interval of a hockey sport.
Whereas the afternoon present receives the main focus, due to its tenuous scores place, FAN is anchored by “Boomer and Gio,” which continues its dominance within the mornings, with a 9.1 share (second out there). ESPN New York makes some dents within the morning from 5-8 when “DiPietro & Rothenberg” choose up a 3.6 share, which is eighth. (This consists of ESPN NY dealing with the “Heat-up Present” on FAN from 5-6, which ESPN beat by a full level this month.)
Nevertheless, the nationwide program, “Keyshawn, JWill & Max” doesn’t fee in New York as it's fifteenth (2.7 share) out there from 8-10 a.m.
From 10-2, FAN has often had an open lane to dominate ESPN, which has practically all the time favored nationwide programming. FAN has seemingly upgraded in that slot with the seasoned “Tiki & Tierney” changing “Moose & Maggie.”
Tiki Barber, the previous Giants working again, has what I name the “Plus-3” impact. When you have been scoring a sportscaster out of 10, the truth that she or he had an incredible enjoying profession permits them to begin with a 3 factors off the bat from the viewers.
You must construct from there, and Barber does. He'll take stands; particularly when it hits house, like when the Giants have been accused of being a racist group.
The truth that “Tiki & Tierney” had been collectively for practically a decade on CBS Sports activities Radio permits Tierney to go freely at Barber. The energetic Tierney has a number of opinions. The following degree is that if he can persuade the viewers to essentially care about them. He doesn’t start with the “plus three” impact.
Tiki & Tierney picked up a 4.0 share (tied for seventh) from 10-2, which bested Mike Greenberg’s present from 10-noon and Bart Scott and Alan Hahn’s present, which runs from 12-3. ESPN New York is 2.8 share (tied for twelfth).
In the meantime, ESPN New York is within the course of of getting a brand new possession construction with Good Karma Manufacturers coming in. The existential New York sports activities radio query is all the time the identical: Will 98.7 ESPN New York ever go extra native to essentially problem FAN?
The reply has all the time been no, which is why Kay beating “Carton & Roberts” within the winter e book was such a narrative. FAN has some built-in benefits within the afternoons, from its lead-ins to its historical past.
The Kay Present hits different subjects, mixing in some popular culture, however actually dives tougher on the meat-and-potatoes of New York sports activities.
In the meantime, Carton has introduced Roberts into his “WAG Wednesday” world. For the primary month of the winter e book, the viewers most popular Carton, Roberts, wives and girlfriends.
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