Becky G on launching Treslúce Beauty at ULTA Beauty

“We out right here,” a Becky G adorned in large hoops and a glittery lavender outfit instructed the New York Publish about Treslúce Magnificence.


With lower than a yr available on the market, the Latinx-owned Treslúce Magnificence model (which launched in June 2021) took over the ULTA Magnificence scene. Along with the unique Treslúce product lineup, the daring model is providing a couple of new purchasing choices. Buyers can look ahead to the newly launched spring-themed shadow palette, an growth to the Ilusión Premium lash assortment and ULTA Magnificence unique lip tint shades.

Though, getting Treslúce so far was something however straightforward.

“Launching a magnificence model in the course of a worldwide pandemic was one of many hardest issues I’ve in all probability ever performed in my complete profession,” Becky stated. “I get to do loads of superb, cool issues however as a result of it’s been so difficult and so tough [to start a business during this time]…it’s greater than I believe I’ve even had time to course of.”

Although Becky’s perseverance within the magnificence area makes it well-deserved. Rising up, she was the little woman rummaging by way of her mom’s make-up bag. Only a few years later, she was accountable for her personal hair, make-up and wardrobe whereas on the street and have become the youngest Cowl Lady at simply 15-years-old.

Becky G smiling dressed in blue beside a yellow background.
Tresúce Magnificence

In response to her ardour for magnificence, Becky claims “the spark of something can flip right into a wildfire” and that she is “right here for a cause.”

“I'm the founder and creator of my very own magnificence model as a result of I consider in myself,” Becky instructed The Publish. “That’s my message to everybody who reads this. Maintain area for your self, be affected person with your self and place confidence in your self.”

“Maintain area for your self, be affected person with your self and place confidence in your self.

Becky G instructed The Publish

Because of Becky’s dedication to success, Treslúce Magnificence is now out there to buy at ulta.com and 351 ULTA Magnificence shops beginning March 13, 2022.

“I really feel so fortunate to [have] this chance to provide our unique familia an in-store expertise,” stated Becky.

Store the the brand new merchandise, ULTA Magnificence exclusives and our favourite classics under.


Store Treslúce Magnificence at ULTA Magnificence

1. Daring Y Atrevida Liquid Lip Tint In Amor, $18

Hand holding a dark red lip tint.
Tresúce Magnificence

For those who’re in search of a fierce utility of shade, the Daring y Atrevida Liquid Lip Tint is for you. Curated with hyaluronic acid and glycerin, you lips will really feel hydrated. Better of all, the shade is unique to ULTA Magnificence.


2. Daring Y Atrevida Liquid Lip Tint In Vino, $18

Hand holding a wine colored lip tint
Tresúce Magnificence

One other ULTA Magnificence unique lip tint shade is that this Vino shade. It options the identical hyaluronic acid and glycerin formulation that made these lip tint infants successful. You may also look ahead to dewy, moisturized lips.


3. La Flor De Mexico, $30

Blue eyeshadow palette with browns, nudes and muaves.
Tresúce Magnificence

This do-it-all palette is new to Treslúce Magnificence and options a mixture of 18 matte, shimmer and metallic shades. Every shade is infused with Mexican blue agave and is wealthy in pigment. La Flor de Mexico additionally comes with a detachable mirror good for your entire magnificence endeavors.


4. Line It Up Edge Corrector, $12

There’s nothing worse than ruining your good winged liner. Fortunately, now you can use this ultra-fine tipped corrector to softly take away any errors in a single sweep. Did we point out it additionally works on waterproof make-up?


5. I Am Siempre Divina Palette And 3D Lash Set, $25

Small six pan eyeshadow palette and lashes
Tresúce Magnificence

By no means sacrifice your on-the-go make-up appears due to area. As an alternative, go for this travel-friendly palette and lash set. You’ll obtain six illuminating shades and a pair of 3D glam vegan lashes. 


6. Endlessly Brillante Metallic Liquid Shadow, $16

Tube of metallic orange eyeshadow
Tresúce Magnificence

Make a scene on this attractive, shimmery metallic liquid eye shadow. It’s waterproof, smudge-proof and excessive in pigment. Merely apply it like a liquid and watch it dry right down to a powder. 


7. Ilusión Premium Vegan Lashes, $14

Blue pack of black, wispy lashes
Tresúce Magnificence

It’s lash o’clock, and also you’ll be turning heads with these cruelty-free lashes. Treslúce additionally deliberately created these dangerous boys to go with every eye form with tender fibers. So go forward and put on them as much as 15 occasions with confidence.


8. Like An Artista Brush Set, $35

Line up of blue makeup brushes.
Tresúce Magnificence

Go all the best way with the Like An Artista brush set. Not solely is every brush cruelty-free and made with skilled high quality, however the bristles are oh-so-soft. After we say you may mix like there’s no tomorrow, we imply it.


9. Prepared To Bounce, $16

Blue paned bounce blush in a coral pink.
Tresúce Magnificence

In keeping with Treslúce Magnificence, it’s time to bounce. So indulge on this jelly-textured cream blush that can be utilized on each your cheeks and lips. Merely dab some on utilizing your fingers or a brush for a flushed-from-within look.


10. Intenso Liner, $12

Lineup of various colored eye gel pencils
Tresúce Magnificence

Just like the model itself, these liners are daring. Select from 15 varied shimmer and matte shades and unlock a smudge-resistant formulation. So there’s no want to fret about smudged liner when Treslúce Intenso Liner is in your facet.


11. Eterno Liquid Liner, $15

Blue pen with black liquid eyeliner
Tresúce Magnificence

Because the model says, reaching a “novela-inspired daring wing has by no means been simpler.” Merely whip that petite brush out for a fast and straightforward utility. Plus, it’s waterproof, smudge-proof and vegan. 


12. I Am Shadow Palette, $30

Blue eyeshadow palette with bright blues, pinks and greens.
Tresúce Magnificence

For those who like compliments, you’re going to like the I Am Shadow Palette. Every of the 18 matte and shimmer shades options an affirmative title. As a result of sure, you're fuerte, bella and extra.


Take a look at New York Publish Purchasing for extra content material.

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