Former Disney CEO Bob Iger enters the metaverse via Genies investment

Former Disney CEO and chairman Bob Iger is becoming a member of the metaverse.

Iger, who left Disney final yr after 16 years, is investing and becoming a member of the board of metaverse startup Genies, the corporate mentioned on Monday.

The Los-Angeles- based mostly Genies, standard amongst A-listers like Rihanna, Lil Nas X and Jennifer Lopez, mentioned it owns 99% of the celeb avatar market share and contains Common Music Group and Warner Music Group as purchasers, for whom it additionally makes NFTs, or non-fungible tokens.

Genies mentioned Iger will assist it “navigate its mission to empower people to create their very own avatar ecosystems” in together with avatar trend strains and different avatar experiences. 

“I’ve at all times been drawn to the intersection between expertise and artwork, and Genies supplies distinctive and compelling alternatives to harness the ability of that mixture to allow new types of creativity, expression and communication,” Iger mentioned.

AN avatar of Bob Iger
An avatar of Bob Iger, who just lately invested in and joined the board of Genies.
Courtesy of Genies

Iger served as CEO of Disney from 2005 to 2020 and stepped down as chairman final yr. His funding in Genies marks his first public transfer.

Genies mentioned it has raised $100 million so removed from enterprise capital investor Mary Meeker’s agency Bond and Brayer Capital, amongst others.

“We imagine that avatar ecosystems are going to be the cellular apps of web3. An formidable imaginative and prescient requires uncommon mindshare and I can’t consider a greater artistic and product thinker than Bob to collaborate with in bringing this all to actuality,” mentioned Genies co-founder and CEO Akash Nigam mentioned.

Bob Iger
Iger served as CEO of Disney from 2005 to 2020 and stepped down as chairman final yr. His funding in Genies marks his first public transfer.
Rodin Eckenroth

The Genies board presently contains Nigam, Genies co-founder Evan Rosenbaum, Mary Meeker, normal companion and founding father of enterprise capital agency Bond, and NEA normal companion and head of shopper Rick Yang

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