Jon Stewart's new present on AppleTV+ is lagging in viewership.
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Jon Stewart is struggling to achieve traction on his new speak present, in keeping with a report.
“The Drawback with Jon Stewart,” which launched on AppleTV+ in September, seems to be a flop, because it trails far behind its rivals on broadcast and cable TV, in keeping with Bloomberg.
The present’s first episode was seen by simply 180,000 US houses within the first week it debuted final fall, measurement agency Samba TV stated. That quantity dropped to 78% to 40,000 by its fifth episode, which aired in early March.
Stewart’s comedian rival John Oliver, in the meantime, pulled in viewership of 844,000 US houses for a March episode of his HBO present, “Final Week Tonight with John Oliver,” Samba TV reported.
Stewart declined to remark, however on the air, he has made his ideas concerning the numbers clear.
“Thanks for watching however my guess is you didn’t,” he stated on the finish of the premiere episode of his present. “You’re most likely simply going to have a look at aggregated clips of it someplace, on YouTube, the place you pirate ‘Ted Lasso.’ You don’t even know get Apple TV, do you?”
Apple hasn’t disclosed any viewership numbers, however the journal Leisure Weekly stated the present is the No. 1 unscripted sequence on Apple TV+, citing “sources.”
Bloomberg cited analysis from Parrot Analytics, which stated Stewart’s present is the eighth-most common present within the US, forward of packages hosted by Ellen DeGeneres and James Corden and behind exhibits hosted by the likes of Jimmy Kimmel, Jimmy Fallon, Stephen Colbert and his “Day by day Present” substitute, Trevor Noah.
“We're thrilled that ‘The Drawback with Jon Stewart’ has resonated with viewers all around the world,” Molly Thompson, head of unscripted and documentaries at Apple TV+, informed Bloomberg. “The sequence has sparked complicated conversations about essential points, and we’re proud to workforce with Jon for season two and past.”
As host of “The Day by day Present” for 16 years, Stewart turned a massively influential voce in social and political commentary. His final present, which aired in August 2015, introduced in a whopping 3.5 million viewers, in keeping with Nielsen scores. That was second solely to a 2008 episode wherein Stewart interviewed then-Sen. Barack Obama, reeling in 3.6 million viewers.
Now Stewart is attempting to make a splash on a smaller platform that's a part of a crowded streaming panorama full of leisure choices. Netflix, HBO Max and Hulu all have speak exhibits hosted by comedians, from Invoice Maher and Chelsea Handler to Joel McHale and Michelle Wolf.
The scale of the viewership pool can be a hurdle for Stewart, who may attain a bigger viewers when he was on TV. Right this moment, roughly 70 million folks nonetheless subscribe to cable TV. Though Apple doesn’t disclose the dimensions of its general viewers of paying prospects, analysis agency MoffettNathanson estimates it has 12 million subscribers.
“There’s little question Jon Stewart made way more of a splash in public discourse 20 years in the past than he’s making in the present day,” Stephen Farnsworth, a co-author of a e book about late-night TV exhibits throughout the Trump period, informed Bloomberg.
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