NYC hotel and tourism business has long road to recovery, study says

New York’s world-renowned lodge and tourism business has a steep climb to bounce again to its pre-pandemic glory days — with lodge enterprise journey income anticipated to be 55% decrease within the Large Apple market this yr than in 2019, a sobering new business evaluation reveals.

The report by the American Resort & Lodging Affiliation and Kalibri Labs says lodge enterprise journey income throughout the US in 2022 is projected to be 23% under pre-pandemic ranges, ending the yr down greater than $20 billion in comparison with 2019.

These projections come after motels misplaced an estimated $108 billion in enterprise journey income throughout 2020 and 2021 mixed.

However the New York lodge enterprise journey business is struggling probably the most of any market within the nation — excluding San Francisco, the place lodge enterprise journey is anticipated to be 68% decrease than in 2019, the report stated.

Different city hotel-tourism markets nonetheless affected by the COVID-19 blues embody Washington, DC, the place enterprise is projected to be 54% decrease, Chicago 49%, Boston 47% and New Orleans 32% under 2019 ranges.

The New York state lodge enterprise journey market as an entire can be a laggard, with income anticipated to be 46% decrease than 2019.

People load luggage into their SUV in front of a midtown hotel on March 31, 2021 in New York City.
Solely San Francisco, the place lodge enterprise journey is anticipated to be 68% decrease than in 2019, is projected to endure greater than New York Metropolis.
John Lamparski/Getty Photographs

That’s the second-worst restoration of any state apart from Wyoming, the place income can be 63% behind 2019, in accordance with the survey.

“Whereas dwindling COVID-19 case counts and relaxed CDC pointers are offering a way of optimism for reigniting journey, this report underscores how robust it will likely be for a lot of motels and lodge workers to recuperate from years of misplaced income,” stated Chip Rogers, president and CEO of AHLA.

“The excellent news is that after two years of digital work preparations, People acknowledge the unrivaled worth of face-to-face conferences and say they're prepared to begin getting again on the highway for enterprise journey.”

A screenshot of the report.
The projections come after motels misplaced an estimated $108 billion in enterprise journey income throughout 2020 and 2021 mixed.
AHLA / Kalibri Labs

The COVID outbreaks in 2020 and 2021 led to shutdowns and disruptions in journey and the continuing upheaval and gradual restoration might deprive metropolis coffers of doubtless billions of dollars in revenues that assist pay for public companies, reminiscent of policing and colleges.

New York Metropolis hosted a record-breaking 66.6 million guests in 2019 with its museums, nightlife and theater, eating places, commerce reveals and sporting occasions such because the marathon and US Open tennis event.

However that determine plummeted 67% to 22.3 million guests in the course of the COVID-19 outbreak the next yr, in accordance with the state comptroller’s workplace.

A screenshot of the report.
Solely three cities within the report had been anticipated to see a optimistic tourism fee in comparison with 2019.
AHLA / Kalibri Labs

Tourism-related tax income accounted for 59% of town’s $2 billion decline in tax collections in the course of the first yr of the pandemic, plummeting by about $1.2 billion.

“We estimate that the hotel-related occupancy & gross sales tax that the Metropolis misplaced in 2020 was roughly $920 million and $560 million in 2021,” Vijay Dandapani, president and CEO of the New York Metropolis Resort Affiliation, advised The Publish.

The variety of lodge business staff completely employed has plummeted by 20,000, from 55,000 to 35,000, he stated.

“A lot of these are good union-paying jobs,” stated Dandapani.

Traffic is seen in Times Square on March 31, 2022.
In 2019, New York Metropolis hosted a record-breaking 66.6 million guests.
Corbis by way of Getty Photographs

Pre-pandemic, tourism accounted for 7.2% of complete personal sector employment within the Large Apple and 4.5% of private-sector wages. Tourism not directly supported 376,800 jobs in 2019, in accordance with the comptroller’s workplace.

Dandapani of the New York Metropolis Resort Affiliation confirmed that each occupancy and charges per room are nonetheless manner down from pre-pandemic ranges.

“New York Metropolis lodge jobs are nonetheless over 30% under 2019 ranges principally as a result of each occupancy and fee haven't recovered,” stated Dandapani.

A hotel guest walks through the lobby of The Pierre, A Taj Hotel, New York on September 28.
In January, Gov. Kathy Hochul’s price range forecast projected that New York’s lodge and hospitality business gained’t seemingly recuperate all of the job losses from the pandemic till 2026.
ANGELA WEISS/AFP by way of Getty Photographs

“The principal causes are a scarcity of revival of enterprise journey the place the typical fee is almost two occasions that of a vacationer visitor with an extended period of keep,” he stated.

However Dandapani complained the federal government has been a part of the issue, not the answer.

“Another excuse is the federal authorities’s continued insistence of a 24-hour COVID take a look at (regardless of a vaccination requirement) for anybody coming into the US, which is a giant disincentive for international enterprise and vacationer journey,” he stated.

A guest leaves The Pierre, A Taj Hotel, New York on September 28, 2020.
Tourism-related tax income accounted for 59% of town’s $2 billion decline in tax collections in the course of the first yr of the pandemic.
ANGELA WEISS/AFP by way of Getty Photographs

Gov. Kathy Hochul’s price range forecast launched in January warned that New York’s lodge and hospitality business gained’t seemingly recuperate all of the job losses from the pandemic till 2026.

Final fall, Hochul steered a bit of her $450 million tourism revival program for New York into ramping up employment on the metropolis’s 300 motels — which employed some 50,000 staff pre-pandemic.

The plan included a $100 million Tourism Employee Restoration Fund, which earmarked a one-time fee of $2,750 to as much as 36,000 lodge staff and different tourism business staff who had been eligible for expired unemployment advantages.

One other $100 million is geared toward spurring motels and different tourism-reliant companies that suffered job and income losses to rehire staff by providing $5,000 grants to subsidize every full-time employee added to the payroll and $2,500 for part-time staff.

The top of the union representing lodge staff remained optimistic the tourism business will ultimately mount a comeback.

“Even after two years, we nonetheless have hundreds of lodge staff on layoff due to the gradual return of enterprise journey. However we’re lastly beginning to see issues trending in the correct course and we're hopeful that we'll be again to pre-pandemic ranges within the close to time period,” stated Resort Trades Council president Rick Maroko. 

Post a Comment

Previous Post Next Post