Why Elon Musk’s about-face on Twitter board seat sets up ‘Game of Thrones’ battle

Elon Musk’s choice to reject a seat on Twitter’s board of administrators might arrange a “Sport of Thrones”-style battle over the social media platform’s future within the coming days, in keeping with a outstanding analyst.

Twitter CEO Parag Agrawal mentioned Musk backed out of an settlement to take a board seat on Saturday, the identical day his appointment was set to change into official.

The reversal probably stemmed from a dispute between Musk and Twitter over how the billionaire might talk about the corporate’s actions in public — and extra bother lies forward, in keeping with Wedbush analyst Daniel Ives.

“This now goes from a Cinderella story with Musk becoming a member of the Twitter board and preserving his stake below 14.9% serving to transfer Twitter strategically ahead to probably a ‘Sport of Thrones’ battle between Musk and Twitter with the excessive probability that Elon takes a extra hostile stance in direction of Twitter and additional builds his lively stake within the firm,” Ives mentioned in a observe to buyers.

Musk, who's Twitter’s largest particular person shareholder following his acquisition of a roughly 9% stake within the firm, would have been prevented from buying greater than 14.9% of the corporate had he joined the board, Ives famous.

By reneging on the settlement, Musk is not topic to that restrict – which means he can purchase much more affect by snapping up extra shares.

The announcement got here after Musk spent the weekend critiquing Twitter on his account, suggesting the platform may be “dying” and posting a now-deleted ballot asking if the corporate ought to change its title.

Twitter didn't reveal what prompted the board settlement to collapse. Nevertheless, Musk “preferred” a tweet wherein a person instructed he backed out of the deal as a result of Twitter executives advised him to “play good and never converse freely” on the platform.

Musk additionally amended an SEC submitting on his Twitter holdings to recommend he might be outspoken in regards to the firm within the days forward.

The amended submitting mentioned Musk “could categorical his views to the Board and/or members of the Issuer’s administration group and/or the general public by social media or different channels with respect to the Issuer’s enterprise, merchandise and repair choices.”

Elon Musk
Elon Musk is Twitter’s largest particular person shareholder.
AFP through Getty Pictures

Ives outlined three potential eventualities for Musk’s involvement with Twitter within the close to future – suggesting he might accomplice with an activist funding agency to strain the corporate; agitate for an overhaul himself by public requires adjustments to the platform; or just determine the funding isn't well worth the bother and unload his shares.

“In our opinion its probably paths 1 or 2 with the Avenue now targeted on Musk’s subsequent poker (subsequent submitting/stake in Twitter) transfer on this ongoing cleaning soap opera between Elon and Twitter,” Ives added.

Musk’s change of coronary heart suggests extra discord is forward for Twitter – which was already going through criticism from its personal staff over the preliminary choice to supply the Tesla CEO a seat on its board.

Parag Agrawal
Twitter CEO Parag Agrawal mentioned he felt Elon Musk’s rejection of a board seat was “for one of the best.”
TWITTER/AFP through Getty Pictures

Twitter sought to ease the staff’ issues by internet hosting Musk for an “ask me something” city corridor – an occasion that's greater than probably “not occurring anymore,” an organization spokesperson advised The Submit.

Twitter additionally referred to the prolonged assertion posted to Agrawal’s account revealing Musk had determined to not be part of the board. Within the assertion, Agrawal mentioned he felt the shock growth was “for one of the best.”

“There might be distractions forward, however our targets and priorities stay unchanged,” Agrawal wrote. “The choices we make and the way we execute is in our fingers, nobody else’s. Let’s tune out the noise, and keep targeted on the work and what we’re constructing.”

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