Bill Nye the Science Guy accused of ‘selling out’ to Coca-Cola

Invoice Nye, the host of the favored tv present "Invoice Nye The Science Man," has been accused of "promoting out" to the Coca-Cola Firm.
Getty Pictures for Good Power

Invoice Nye the Science Man has been accused of “promoting out” to Coca-Cola by “greenwashing” its problematic observe file of dumping plastic, in line with a local weather change reporter.

Nye, the host of well-liked science-themed tv packages together with “Invoice Nye The Science Man,” is teaming up with the Atlanta-based delicate drink large to tout the corporate’s “world with out waste” marketing campaign, in line with the tech information web site Gizmodo.

In a video titled “The Coca-Cola Firm and Invoice Nye Demystify Recycling,” Nye seems as a puppet-like determine whose head is made out of a plastic bottle. His signature bow tie bears the well-known Coca-Cola brand.

Within the promotional clip, Nye describes how “the great folks on the Coca-Cola Firm are dedicating themselves to addressing our world plastic waste drawback.”

He then goes into element in regards to the firm’s plans to make use of largely recycled supplies to create bottles for its drinks in addition to its dedication to scrub up the surroundings.

Nye is partnering with Coca-Cola to encourage shoppers to recycle plastic bottles.

The Coca-Cola Co.

“If we are able to recuperate and recycle plastic, we cannot solely preserve it from changing into trash, however we are able to use that plastic time and again — it’s a tremendous materials,” Nye mentioned within the video.

“What’s extra, after we use recycled materials, we additionally cut back our carbon footprint. What’s to not love?”

Molly Taft, the reporter who wrote the Gizmodo article, blasted “Shill Nye the Plastic Man” for partnering with Coca-Cola, which “has been named one of the polluting manufacturers on the planet by a number of completely different audits.”

She accuses Coca-Cola of mass-producing low cost, single-use plastic that's largely not recycled and leads to landfills and incinerators.

Critics slammed Nye for “greenwashing” Coca-Cola’s observe file of dumping plastic.

The Coca-Cola Co.

Local weather scientists say that the manufacturing and incineration of plastic provides important quantities of greenhouse gases to the environment.

By emphasizing the necessity to recycle, Taft says that Nye helps Coca-Cola put the onus on the buyer fairly than on the corporate, which reportedly produces round 3.3 million tons of plastic packaging per yr.

She wrote that partnering with Nye is “a part of the corporate’s technique to publicly minimize ties with the oil trade whereas persevering with to make use of oil merchandise.”

The general public relations marketing campaign involving Nye and Coca-Cola is titled “Making a World With out Waste.”

The Coca-Cola Co.

The Submit has reached out to each Nye and Coca-Cola looking for remark.

“If Coca-Cola was critical a few ‘world with out waste,’ as Nye says within the video, it could be innovating methods to promote merchandise that use no plastic in any respect,” Taft wrote.

“And if Nye desires to essentially impress folks on local weather change, perhaps he shouldn’t do promotional movies for one of many oil and fuel trade’s most devoted clients.”