Conan O’Brien sells podcast company to SiriusXM for a reported $150M

Conan O'Brien bought his hit podcast and media firm to SiriusXM for $150 million.
Getty Photographs for SiriusXM

Funnyman Conan O’Brien will probably be laughing all the best way to the financial institution after promoting his media firm, Crew Coco, and hit podcast to SiriusXM on Monday.

The deal, which comes with a five-year expertise settlement with the previous late evening host, is price an estimated $150 million, based on a report from The Wall Road Journal.

He'll carry his massively profitable “Conan O’Brien Wants a Buddy” podcast to the satellite tv for pc radio firm, residence to a rising checklist of comedy channels anchored by Howard Stern’s hit present.

“Once I began in tv my final aim was to work my means as much as radio,” O’Brien quipped, earlier than turning critical. “This new take care of SiriusXM builds on the nice relationship that started a number of years in the past with a workforce that's the standout of their discipline.”

The deal marks one of many greatest by audio corporations shopping for profitable podcasts produced by stars with loyal followings.

Conan O’Brien bought his media firm and widespread podcast, “Conan O’Brien Wants a Buddy,” for a reported $150 million.

Getty Photographs for SiriusXM

Since its inception over a decade in the past, Crew Coco has garnered greater than 1 billion yearly video views throughout YouTube and Fb, and averages 180 million annual podcast downloads, the corporate mentioned. It additionally reaches 17 million followers throughout social media.

As a part of the deal, Crew Coco’s employees will be part of SiriusXM, and proceed to provide the community’s slate of podcasts, together with “Conan O’Brien Wants a Buddy,” which incorporates interviews with celebrities by the previous “Late Night time with Conan O’Brien” and “Conan” host.

The podcast — which was launched in 2018 and developed by Stitcher’s Earwolf, a part of the Midroll Media firm purchased by SiriusXM for $325 million in 2020 — is without doubt one of the prime 5 most searched-for reveals, the corporate mentioned. It averages about 10 million downloads a month, based on The Journal.

O’Brien’s long-running late evening present on TBS dubbed “Conan,” ended its run in 2021.

Getty Photographs

O’Brien may even collaborate with SiriusXM create and govt produce a brand new full-time, unique Crew Coco comedy channel for SiriusXM subscribers. The settlement may even embrace choose movies from O’Brien’s podcast and from his long-running late-night present on TBS, “Conan,” which led to 2021.

“Conan has constructed an incredible model and group at Crew Coco with a confirmed observe document of discovering and launching compelling and addictive podcasts. We stay up for persevering with to develop the Crew Coco model,”mentioned Scott Greenstein, president and chief content material officer of SiriusXM.