The Area Needle's proprietor, a personal firm, believes the espresso store's brand copies a trademarked design, and filed a lawsuit in U.S. District Court docket.
AP Photograph/Ted S. Warren
SEATTLE — The Seattle Area Needle has sued a neighborhood espresso chain for utilizing its trademarked brand in espresso store branding and merchandise.
The emblem for Native Espresso Spot, which has 4 places within the Seattle space, encompasses a mug of sizzling espresso whose rising steam bears hanging resemblance to the long-lasting tower’s personal brand used on branded merchandise, the Seattle Instances reported.
The Area Needle’s proprietor, a personal firm, says the espresso store’s brand copies a trademarked design, and filed a lawsuit in U.S. District Court docket. Karen Olson, head of Area Needle operations and advertising, mentioned the authorized motion is uncommon.
“We’ve by no means needed to get up to now” Olson mentioned. “I’m shocked that we’re right here.”
Beau McKeon, co-owner of Native Espresso Spot, says he can’t consider the enterprise he began as a method to make use of folks throughout the pandemic has drawn a lawsuit.
“We really feel very, very victimized because the small guys,” McKeon mentioned. “That is past bullying.”
Since logos are solely legitimate if homeowners implement them, the Area Needle’s advertising workforce continually searches for misuse of the constructing’s title, picture and likeness.
“We’re not asking for any financial compensation. Simply cease utilizing our licensed trademark,” Olson mentioned. “And we’ll work with them to take action.”
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