Israeli ice cream maker Avi Zinger is shopping for Ben & Jerry's Israel operations from guardian firm Unilever.
Eric Sultan
Seems like Ben & Jerry’s ice cream couldn’t stand as much as the warmth: Its misguided anti-Israel boycott is lastly melting away, because of a brand new association by B&J’s guardian firm Unilever.
The leftist dessert model will now be bought all through Israel and the West Financial institution underneath its Hebrew and Arabic names — successfully ending the boycott the corporate imposed on Israeli cities within the West Financial institution and elements of East Jerusalem in July 2021.
That transfer prompted heavy criticism from American shoppers and led a number of states to implement sanctions — with one stockholder even suing Unilever. Now, after consultations with the Israeli authorities, Unilever has bought its Israeli rights to the ice-cream label to native franchisee Avi Zinger, which is able to permit for the sale of its merchandise with out Unilever’s direct involvement.
Good on Unilever for doing the suitable factor, even when it solely did so after strain. The thought of boycotting the Jewish state, the Center East’s solely true democracy and a nation that should battle for its very survival day-after-day amid fixed threats from Hamas, Hezbollah, Iran and others, was at all times anti-Semitic at its core.
The deal gained’t finish that bigotry, in fact, however perhaps it may spur some re-thinking — over a scoop of, say, Cherry Garcia.
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