Greg Norman opens up to Post about LIV Golf, ‘blood money’ controversy, PGA Tour fight

Greg Norman sat poolside on Wednesday at Trump Bedminster forward of LIV Golf’s third occasion since its current inception.

The 67-year-old Aussie, a two-time main championship winner whose size of reign because the No. 1 ranked participant on this planet was solely outdone by Tiger Woods, regarded relaxed, happy and effervescent with anticipation for the week as he spoke solely to The Publish about an array of matters associated to the controversial Saudi-backed tour.

Norman, the face of LIV Golf as its CEO and commissioner, held no punches again as he spoke about LIV Golf’s place within the ecosystem of the game, the pushback by the PGA Tour, his private battle with the PGA Tour that dates again to the ’90s, the marquee gamers LIV has signed and his personal legacy within the sport. He, too, pushed again at these important of him and the gamers taking the Saudi cash.

Q: How do you're feeling about how shortly LIV Golf has come about and the present momentum the tour has generated?

A: One phrase: Product. We knew how good the product was, due to the enterprise mannequin. It was about getting the product to indicate itself. In six rounds of golf (the primary two occasions, in London and Portland, Ore.), have a look at what we’ve executed to vary the notion of what LIV was all about. The gamers and the followers have spoken and we couldn’t be happier. Every week, we construct the product higher and higher and higher. That’s our objective. Our runway is a very lengthy one to maintain constructing, as a result of each week is totally different.

Greg Norman with Donald Trump (r.), Dustin Johnson (second from left) and Bryson DeChambeau (l.) at the LIV Golf pro-am Thursday at Trump Bedminster.
Greg Norman with Donald Trump (r.), Dustin Johnson (second from left) and Bryson DeChambeau (l.) on the LIV Golf pro-am Thursday at Trump Bedminster.
AP

Q: What's your anticipation in regards to the power stage this week taking part in within the New York market?

A: Look, this was a market we have been going to concentrate on instantly, as a result of the PGA Tour wasn’t targeted on it. They’re not taking part in in New York, New Jersey, Boston, Chicago, which is insane. So, we wished to be sure that we introduced our product to this market, and New York Metropolis is clearly the house of the CEOs and the institutional cash. So, it was logical that we get right here prior to later.

Q: What do you suppose the ambiance at Trump Bedminster will likely be like?

A: Going into Portland (the second occasion) I used to be nervous due to all of the white noise, and it simply turned out to be white noise. Coming right here it’s somewhat bit totally different as a result of it’s President Trump’s property. I used to be extra nervous for Portland than London (the primary occasion) simply due to the sentiment from the senator (Oregon Senator Ron Wyden) and the way he was going in opposition to us — for all incorrect causes.

(Editor’s word: Final month, Wyden accused the Saudi authorities of sports activities washing, telling the Related Press, “It’s only a web page out of the autocrats’ playbook masking up injustices by misusing athletics in hopes of normalizing their abuses.”)

Greg Norman (r.) with Jared Kushner on Thursday at Trump Bedminster.
Greg Norman (r.) with Jared Kushner on Thursday at Trump Bedminster.
Daniel William McKnight

Q: Are you shocked by what number of prime gamers, similar to Bryson DeChambeau, Brooks Koepka and Dustin Johnson, have signed on already?

A: The reply isn't any, as a result of the variety of conversations I’ve had with all the highest gamers and their understanding of my mindset from three totally different classes — a participant’s class, a brand-building class and from a CEO’s class. From a participant’s class, they knew I had their again. For 45 years, I went by means of every bit of crap these gamers are going by means of, as a result of there was just one establishment within the recreation (the PGA Tour) and it was so unfair on us, on the gamers. So, I’m like a canine with a bone from a participant’s perspective.

Q: What's your response to the criticism that has come about taking cash from Saudi Arabia, which has such poor human rights information and coverage?

A: We're not a political group. We're right here to play golf, serve followers, develop the sport, and provides extra alternatives to gamers. I even have seen firsthand the nice that golf can do around the globe, and Saudi Arabia isn't any totally different.

Greg Norman with Ivanka Trump, Jared Kushner and their children on Thursday.
Greg Norman with Ivanka Trump, Jared Kushner and their kids on Thursday.
Daniel William McKnight

Q: What do you say to the households of the 9/11 victims who’ve accused LIV Golf of taking “blood cash,” citing that 15 of the 19 hijackers have been from Saudi Arabia?

A: I provide my deepest sympathy to the households of 9/11. My coronary heart goes out to anybody affected by that tragedy. Whereas some could not agree, I proceed to consider that golf is a power for good around the globe, and that features Saudi Arabia.

Q: Because the begin, you’ve insisted the mission has not been about taking the PGA Tour down, however desirous to work with them. Do you continue to see a coexistence between LIV Golf and the PGA Tour with compromise on either side?

A: A hundred percent. We've got no intention to attempt to destroy the PGA Tour. Each step of the way in which we’ve constructed our mannequin to work inside the ecosystem and provides all people the chance to work inside that ecosystem. It’s professional golf. There’s such a easy answer, it’s ridiculous. I can’t discuss it, as a result of it’s a course of we’ve gone by means of with our authorized staff figuring out every thing that’s within the guidelines and rules. However it’s not a tough repair, it’s actually not. And the longer they do it (droop gamers), the much less we’re fearful about it as a result of now we have extra folks coming in and wanting to take a position.

Q: The most important unfavourable to that is the perfect gamers within the recreation have turn out to be separated due to the PGA Tour suspensions. Is that a concern of yours?

A: It's cut up now due to the way in which the PGA Tour put the stake on the bottom. If the PGA Tour got here to us once we reached out to them to grasp what our enterprise mannequin is, stroll them by means of it, we wouldn’t be on this place. Like in any enterprise deal, you sit down and also you see what they've to supply. “OK, I like all of it, I like a few of it, I don’t like every of it.’’ Should you don’t like every of it, it’s, “OK, how can we work to repair it?” I’m not that skilled at enterprise, however I’ve by no means seen anyone method it like this. So, if (PGA Tour commissioner Jay Monahan) had executed it to start with, he would have seen many, many alternatives.

Q: Concerning Monahan, are you continue to as keen now as you have been then to work with the PGA Tour?

A: If he desires to come back and sit down proper right here proper now, I’d sit down with him and say, “OK Jay, what’s your drawback? What are your points?”

PGA Tour commissioner Jay Monahan
PGA Tour commissioner Jay Monahan
Getty Pictures

Q: Is there part of you that’s shocked that Monahan and the PGA Tour didn’t take LIV Golf extra severely?

A: You’ve obtained to recollect, I’ve obtained their playbook from ’94-95 (when Norman tried to begin a world tour). They’ve virtually performed it again to the T. It’s virtually similar. It’s virtually a mirror, step-by-step — even to a remark they made in regards to the DOJ (Division of Justice, which introduced just lately it’s investigating the PGA Tour for its suspension of gamers who're taking part in in LIV occasions), saying, “We’ve executed this earlier than and we’re assured we are able to do it once more.” It’s a very totally different world right now than it was again then. And, oh, by the way in which, there’s one one who’s been in the midst of it twice now and is aware of the playbook, and that’s me. What they did in ’94 (thwart Norman in beginning a world tour), they suppose they'll do once more. We’ll see the way it performs out.

Q: What have been the issues PGA Tour did in ’94 to thwart your efforts to begin a world tour?

A: Lobbying. When the FTC (Federal Commerce Fee) investigated the PGA Tour again then, they interviewed me and I instructed them precisely what I wished to do and the way I wished to incorporate the gamers and get them fairness and gamers have been nonetheless going to play on the PGA Tour and that it wasn’t one or the opposite. The FTC on the time voted 4-0 to research the PGA Tour. (Then commissioner Tim) Finchem went to (Capitol Hill) and lobbied. He was a lobbyist (marketing campaign chairman) for (former Presidential candidate Walter) Mondale.

Q: What’s your information of what the PGA Tour is doing now to struggle LIV Golf?

A: We all know now that the PGA Tour is lobbying the Hill arduous proper now. We even understand how a lot cash they’re spending. It labored for them previously they usually’re hoping it’s going to work for them now. In the event that they need to hearth a serve throughout the web at me at 140 [mph], it’s coming again at them at 150. It’s coming again at you, man. It ain’t a block. It’s ain’t a slice. It’s coming again at you tougher and also you higher have your s–t collectively.

Q: What's your confidence in regards to the end result of the DOJ investigation?

A: It’s arduous to say. They’ve obtained to undergo their course of. We really feel very, very, excellent about our place and our case and our rights. The product is talking for itself.

Q: What do you make of the notion that since you tried to begin that world tour within the ’90s, preventing Deane Beaman and Tim Finchem, it is a continuation of a vendetta?

A: Look, that’s an easy, shallow remark to make. It’s a simple out. This complete notion about me and Finchem, Beaman and Monahan, is it true? Yeah, to a level it's true, as a result of I did problem them on participant rights.

Q: What drives you most about your involvement in LIV Golf?

A: Perhaps my legacy is that this, not what I did on the golf course. What I did on the golf course gave me the chance to see this opportunity and allowed me to do that.

Q: What’s your tackle the general public berating Phil Mickelson has taken since becoming a member of LIV Golf?

Q: What’s your tackle the general public berating Phil Mickelson has taken since becoming a member of LIV Golf?

A: Properly, they wanted a piñata, proper? The unfavourable folks wanted somebody to take a swing at. Clearly, the factor that was written (by author Alan Shipnuck in what Mickelson stated was a “non-public dialog” — which Shipnuck denied — throughout which he referred to as the Saudis “scary motherf–kers” and saying he was utilizing LIV as leverage in opposition to the PGA Tour) that was one of many largest obstacles ever thrown at (Mickelson). I really feel sorry for Phil, I really feel sorry it obtained on the market. I really feel sorry for Phil if it’s in any method true, then he put himself in a very robust place. And I’m pleased for Phil, as a result of he understood the worth of what LIV may do for him and the place he wished to go and have a look at the longer term. He was polarizing with the Tour as a result of he realized his market worth was underutilized.

Phil Mickelson
Phil Mickelson
Getty Pictures

Q: What's your relationship with Mickelson?

A: It wasn’t a detailed relationship earlier than he signed on. Since he’s come on board, he’s engaged, he’s in. Phil sends me lengthy texts and thanks me. On a communicative stage, he’s most likely in contact greater than some other participant.

Q: Can LIV Golf ever recreate the drama the massive tournaments produce, the way in which they matter, notably within the last rounds?

A: We’ll construct into it. It’s identical to the transition of the Ryder Cup. When it was UK in opposition to the U.S., it was a butcher present. It wasn’t even a contest. Once they opened it as much as broaden to the European gamers, it grew to become a contest and the Ryder Cup took off.

Q: How essential is it to LIV that one of many marquee stars wins an occasion, perhaps even this week?

A: In fact, we wish that. It’s going to occur. It’s like how nice it could have been if one of many LIV gamers received the (British) Open. They'll win, and after they do win it’ll go up one other stage.

Donald Trump (l.) and Greg Norman (r.) on Thursday.
Donald Trump (l.) and Greg Norman (r.) on Thursday.
AP

Q: There are fixed rumors of extra gamers coming to LIV as soon as the PGA Tour season is full, together with Bubba Watson. What do you see your roster trying like in two months?

A: There’s extra stuff coming. One of the best ways for me to reply that's we wouldn’t have put the announcement out right now about launching the league (in 2023) if there wasn’t a really clear indicator of how strong we really feel in regards to the gamers we’ll have going into subsequent yr.

Q: How do you see the World Rating factors scenario unfolding, with the entire key figures on the board being heads of organizations which are anti-LIV (PGA Tour, USGA, PGA of America, R&A, Augusta Nationwide)?

A: That’s a very good query. The one who’s on the helm is extraordinarily clever and understanding about rising the sport of golf — Peter Dawson (the previous head of the R&A). He will get it. Peter and I've had open discussions about this. I flew to Scotland to take a seat down and have dinner with him. He has our software, so he’ll undergo the appropriate course of to get it there. We introduced up recusing Monahan and (Keith) Pelley (the DP World Tour commissioner) and (Martin) Slumbers (who heads the R&A) and all people who’s had a unfavourable remark about LIV, they usually can't vote. They'll’t. From an OWGR (Official World Golf Rankings) standpoint, if I’m in (Dawson’s) footwear, I’m getting impartial authorized recommendation.

Q: Everyone seems to be ready for Augusta Nationwide to weigh in, but their prime man, Fred Ridley, has been silent.

A: I spoke to Fred Ridley. They’ve weighed in fairly arduous in opposition to (LIV). The majors ought to keep Switzerland, they've a accountability for one occasion, not a league. However it additionally tells you is there a cabal there? That is the slippery slope you go down about what LIV is beginning to expose.

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