Rachel Maddow’s weekly primetime look on MSNBC paid dividends for the Comcast-owned cable information channel on Monday as she pulled in 2.36 million complete viewers — ok to beat Laura Ingraham however nonetheless shy of Sean Hannity’s huge viewership.
Maddow’s one-hour gabfest on Monday attracted 232,000 viewers within the 25-54 age demographic most coveted by advertisers.
“Hannity” nonetheless topped Maddow as his Monday present boasted 2.68 million complete viewers and 358,000 within the 25-54 demographic, based on Nielsen figures cited by Mediaite.
Maddow’s viewers was bigger than the one which tuned in to Ingraham’s 10 p.m. present on Fox Information on Monday.
“The Ingraham Angle” garnered 2.24 million complete viewers on Monday, but it surely outpaced Maddow in the important thing 25-54 demo, drawing an viewers of 303,000.
Maddow, who's being paid some $30 million a yr by Comcast, transitioned to a once-a-week schedule earlier this yr after she introduced that she was pursuing different tasks, together with a film manufacturing alongside Ben Stiller.
Her downgraded schedule has created a gap that MSNBC has struggled to fill as viewership has sagged through the 9 p.m. timeslot from Tuesday to Friday.
Final month, the community introduced that Alex Wagner will assume internet hosting duties for primetime on nights when Maddow is off.
Maddow is the lone vibrant spot for MSNBC’s lineup. Chris Hayes, the host of the nightly 8 p.m. present “All In,” managed simply 1.58 million viewers whereas his rival on Fox Information, Tucker Carlson, greater than doubled that quantity, attracting an viewers of three.56 million.
Lawrence O’Donnell drew 1.54 million viewers — wanting his 10 p.m. rival, Ingraham, who attracted 2.24 million.
MSNBC can take solace in the truth that it beat out third-place CNN. O’Donnell’s viewership is greater than thrice the dimensions of his CNN rival, Don Lemon, who managed simply 497,000 viewers on Monday.
Whereas Hayes considerably lagged behind Carlson, he nonetheless managed to attract double the viewers of Cooper, whose “AC360” present on Monday netted simply 771,000 complete viewers.
The 7 p.m. hour was additionally dominated by Fox Information. Jesse Watters’ program drew 2.83 million viewers on Monday, greater than twice the viewers of Pleasure Reid’s program “Reidout,” which managed simply 1.25 million.
Reid, nevertheless, did handle to prime Erin Burnett’s “Outfront,” which drew 790,000 viewers.
The Fox Information Channel is owned by Fox Corp., the sister firm of The Submit’s company mother or father, Information Corp.
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