Purina’s Fancy Feast expands into human cuisine, to open NYC pop-up restaurant

Meow-ma mia!

You’ll be licking your lips, paws and fur after this dinner.

Fancy Feast is increasing into human delicacies, with plans to open a pop-up Italian restaurant in New York Metropolis with upscale dishes impressed by its canned dinners of fish, hen and beef.

The Purina cat meals model’s eatery will launch this month in downtown Manhattan, the place it is going to serve feline-inspired Italian dishes to people that “mirror the sensory expertise of cats at mealtime,” the corporate stated in a press launch.

The pop-up restaurant — branded “Gatto Bianco,” Italian for “white cat” — is poised to serve dishes like Salmon con Pomodorini (salmon with cherry tomatoes), Brasato di Manzo (beef brief ribs in purple wine) and Lemon Panna Cotta for dessert, in accordance with a menu on Purina’s website.

“The cooks will present friends an inside take a look at the element and experience that goes into crafting every Fancy Feast recipe by quite a lot of delectable dishes and culinary workouts,” in accordance with the press launch from Purina.

Amanda Hassner in chef whites." class="wp-image-23282516"/>
Amanda Hassner is the in-house chef for Fancy Feast.
Purina

The menu was developed by Fancy Feast’s in-house chef, Amanda Hassner, together with Michelin Star successful Italian chef and acclaimed New York restaurateur Cesare Casella. The pop-up will take dinner reservations for simply two evenings on Aug. 11 and 12. Reservations open up on Aug. 4 at midday by way of OpenTable.

“The 16 fortunate cat lovers will get pleasure from a complimentary tasting menu that can transport them to Italy for the night, as Chef Casella shares his Italian heritage and keenness for cooking with a menu of genuine, Tuscan dishes,” in accordance with the discharge. 

Chef Cesare Casella.
Chef Cesare Casella helped to design the menu of the pop-up eatery, Gatto Bianco.
Purina

Whereas the trattoria’s particular location wasn’t revealed, will probably be situated on a stylish, upscale block “between the Far West Village and the Meatpacking District,” in accordance with Nestle-owned Purina.

The concept is to advertise the model’s new line of canned meals, “Fancy Feast Medleys.”

“Meals has the ability to attach us to others in significant methods and take us to locations we've by no means been,” Hassner stated in an announcement. “The identical is true for our cats. The dishes at Gatto Bianco are ready in ways in which assist cat homeowners perceive how their cats expertise meals – from taste, to texture, to kind – in a approach that solely Fancy Feast can.”

Final 12 months, the pampered kitty model launched “Fancy Feast Petites Feast Cookbook,” for people. The cookbook was additionally meant to attract consideration to a brand new Fancy Feast line of pet meals, Petites.

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