Beloved Coney Island pizzeria Totonno’s shifts focus to frozen pie biz

A beloved Coney Island pizza joint is shifting its focus towards distributing frozen pies on a nationwide stage.

Antoinette Balzano, the operator of practically century-old Totonno’s, advised the Brooklyn Paper the brick-oven pizzeria well-known for its thin-crust slices just lately bought new freezers and is coaching its pizzaiolos within the artwork of frozen pizza making.

She added that the Neptune Avenue mainstay can also be mulling reopening once more for on-site eating.

Totonno’s has been shuttered because the onset of the COVID pandemic greater than two years in the past.

“We’re coaching and on the brink of transition to the deliveries all through America in order that we are able to deliver my grandfather’s title and legacy the place it must be,” mentioned Balzano, granddaughter of the pizzeria’s founder Antonio “Totonno” Pero.

Balzano mentioned the pizzeria plans to launch its new enterprise mannequin by the start of October, utilizing Uber Eats to ship pies citywide. She mentioned its final objective is to have Totonno’s pizza out there in frozen meals aisles at supermarkets throughout america.

A picture of a pizza from Totonno.
“We’re coaching and on the brink of transition to the deliveries all through America in order that we are able to deliver my grandfather’s title and legacy the place it must be,” mentioned Antoinette Balzano, the operator of Totonno.
Joseph Farrell

Totonno’s, which opened in 1924 and has lengthy been thought of considered one of New York’s hottest pizzerias, can also be one of many few joints grandfathered to nonetheless use a coal-fired brick oven. Working new coal ovens is unlawful underneath New York environmental regulation.

Regardless of its reputation, the pizzeria has confronted a collection of challenges over the previous 20 years, together with a devastating 2009 fireplace that shut it down for practically a 12 months. It was additionally compelled to close down for a number of months and endure repairs after being hit onerous by Superstorm Sandy in 2012.

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