Louis Vuitton will gentle up the previous Barneys house on Madison Avenue with a well-liked touring trunk present.
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It’s not the Touring Wilburys — however subsequent month, Louis Vuitton’s acclaimed touring present, “200 Trunks, 200 Visionaries: The Exhibition,” will activate the previous Barneys house at 660 Madison Ave., The Submit has realized.
To rejoice what would have been the 2 hundredth birthday of Louis Vuitton himself on Aug. 4, 2021, the corporate invited “a mosaic of abilities and buddies” to personalize a “metaphorical clean canvas” within the type of an unique 1850s Louis Vuitton trunk.
For the exhibitions, rooms are totally adorned to showcase the distinctive works from the likes of South Korean pop group BTS, “The Simpsons,” architect Peter Marino, architect Frank Gehry and even Brooklyn Balloon Firm by Robert Moy.
Lego, as an example, created a birthday cake with Louis Vuitton’s face within the frosting, whereas Brooklyn illustrator Raphael Tanghal’s snake is a metaphor for 13-year-old Louis Vuitton’s “serpentine” two-year trek by foot to Paris.
“It’s a artistic means of connecting with the heritage of Louis Vuitton,” stated Matthew Bauer, president of the Madison Avenue Enterprise Enchancment District, who was excited by information of the pop-up. “Barneys is sorely missed and an activation by Louis Vuitton emphasizes that Madison Avenue is a spot the place their purchasers store and can assist the opposite manufacturers right here on the avenue.”
Robin Zendell & Associates represented the LVMH-owned firm within the short-term lease. The Barneys house lined 275,000 sq. toes, however it's nonetheless unclear how a lot can be used for the exhibit. Neither Zendell nor Louis Vuitton’s reps returned requests for remark by press time.
The exhibition, which began its international tour in Singapore and simply completed up a summer season in Beverly Hills, will open on Oct. 14 and run by way of New 12 months’s Eve.
After it makes its means world wide, the trunks can be auctioned off by Sotheby’s to profit 15 worldwide charities that assist and encourage creativity in younger folks, whereas Louis Vuitton is donating $10,000 within the title of every of the 200 artists. The charities embody Writopia Lab within the US, in addition to Kër ImagiNation in Senegal.
This isn’t the primary time Louis Vuitton has hosted metropolis pop-ups on Madison Avenue, because it used 655 Madison for a tropical vacation menswear assortment in addition to its “Louis Vuitton Masters — a Collaboration with Jeff Koons” that featured purses adorned as in the event that they have been painted by outdated masters together with van Gogh and da Vinci.
The model additionally opened a journey pop-up at Brookfield Place in 2017 for its at the side of its buzzy “Volez, Voguez, Voyagez — Louis Vuitton” exhibition on the American Inventory Alternate constructing at close by 86 Trinity Place within the Monetary District.
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