TUMI
Forward of the autumn and winter season, TUMI, way of life and baggage model, is launching their newest marketing campaign — Constructed for the Journey. This world motion “chronicles the non-public and professional journeys of 4 world-renowned sports activities and leisure professionals aptly generally known as the ‘TUMI Crew.'”
The marketing campaign first launched with professional footballer Son Heung-min on Aug. 22. As of Sept. 15, actor and recording artist, Anthony Ramos and singer-songwriter Gracie Abrams are additionally becoming a member of in on the enjoyable. McLaren System One driver, Lando Norris will spherical out the marketing campaign later within the season.
Movie director Jessy Moussallem, travelled around the globe (London, Paris and Puerto Rico) to deliver every people distinctive tales to life and showcase the model’s latest baggage assortment, Tegra-Lite, and the McLaren assortment, respectively by every marketing campaign chapter.
“At TUMI, our purpose is to be certain that every individual can carry out their best possible when utilizing our merchandise — whether or not that’s touring overseas on tour, going again residence, or embarking on a brand new skilled journey,” stated Victor Sanz, Artistic Director of TUMI in a press launch. “We use specialised design methods and progressive supplies to create fashionable merchandise that supply the perfect in journey, resiliency, sustainability and sturdiness. Our merchandise face up to the take a look at of time.”
This 60-second video highlights Ramos’ self-discovery journey to Puerto Rico and the particular connection he feels to the island and his heritage. “Visiting Puerto Rico has been an expertise that’s allowed me to discover my roots and connect with the place my household is from in a deeper manner. TUMI’s Tegra-Lite made this journey extra distinctive since I securely packed significant mementos from La isla to at all times remind me of the homeland,” Ramos stated in the identical press launch.
Enjoyable truth: He recorded a music impressed by his journey with TUMI, referred to as “Maleta” which suggests bag in Spanish.
“I like to journey and journey is such an necessary a part of my life. This shoot was so particular as a result of I’m taking my bag and I’m going again to the place the place my ancestors are from,” Ramos solely advised The Submit. “There’s one thing particular about touring and taking that bag, getting on that airplane and going to faucet into the place you’re from.”
Abrams’ mini movie shines a light-weight on her first worldwide tour and options her journey to Paris with the sturdy and sustainable Tegra-Lite baggage, constructed for her busy life on the street. This marketing campaign was impressed by her music, “For Actual This Time.”
“Journey has modified for me previously 12 months since I began touring, it feels prefer it strikes actually rapidly and we’re form of in all places however I believe it made me recognize each journey and music extra concurrently, ” Abrams solely advised the New York Submit.
“The best way that I’ve been in a position to journey across the music has simply introduced me nearer to folks and made me really feel a better sense of neighborhood so I simply really feel very fortunate that I get to do it proper now. And I simply love Paris, it’s probably the most magical place you’ve ever seen.”
Store our high picks
All Tegra-Lite exhausting circumstances suitcases characteristic recycled parts, high-performance wheels and even custom-made monograms.
1. TUMI Tegra-Lite Worldwide Entrance Pocket Expandable 4 Wheeled Carry-On, $895
The Worldwide Entrance Pocket Expandable 4 Wheeled Carry-On bag includes a entrance U-zip pocket for further packing area and the flexibility to seize your necessities in a fast method. It's also possible to get pleasure from a built-in USB-C port, a three-stage telecopying candle, spinner wheels and extra.
Out there in black graphite and blush.
2. TUMI Tegra-Lite Quick Journey Expandable 4 Wheeled Packing Case, $1,050
Get pleasure from the entire similar options because the Worldwide Entrance Pocket Expandable 4-Wheeled Carry-On with out the pocket and a smaller baggage dimension that’s meant for a protracted weekend journey.
Out there in blush and black graphite.
3. TUMI Tegra-Lite Prolonged Journey Expandable 4 Wheeled Packing Case, $1,150
When you’re occurring a prolonged journey, you'll be able to’t go fallacious with the Tegra-Lite Prolonged Journey baggage that additionally has expandable options in case you overpack. Like different fashions, this suitcase options spinner wheels, a sturdy deal with and extra.
Out there in sky blue, blush and black graphite.
For an unique, behind-the-scenes take a look at Ramos’ expertise filming in his native Puerto Rico, take a look at the next clip.
For extra content material, take a look at the New York Submit Buying part.
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