Vintage Gucci soars as hottest resale brand, demand increases 500%

Everyone seems to be gaga for Gucci — and the love is RealReal.

The high-end Italian trend home is probably the most wished designer model of the 12 months, in accordance with the RealReal. The favored consignment store launched its annual luxurious resale report this week, which declared Gucci the No. 1 label customers are shopping for secondhand.

Particularly, fashionistas are clamoring for the Gucci Blondie, a classic purse that debuted in 1971, which was noticed making a comeback on the runway in Gucci’s Love Parade in November. Now declared an It Bag, the curved design with the long-lasting emblem noticed a 126% rise in demand — and a 500% enhance in searches, in accordance with Vogue UK — over the previous 12 months, specifically after celebs like Dakota Johnson and Anne Hathaway have been seen swinging it round.

Gucci sneakers just like the ever-popular idler, which first launched in 1953, are favored by the likes of Billie Eilish and Hailey Bieber, and have been the equipment most resold on the positioning, together with Louis Vuitton baggage and Chanel sneakers.

The Gucci Blondie was named the It Bag of this year, with 500% increase in searches. The vintage design, which debuted in 1971, was seen on the runway in Gucci’s Love Parade in November.
The Gucci Blondie was named the It Bag of this 12 months, with a 500% enhance in searches. The classic design, which debuted in 1971, was seen on the runway in Gucci’s Love Parade in November.
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Gucci loafers, which retail for $1,150 new, were a top item.
Gucci loafers, which retail for $1,150 new, have been a high merchandise to thrift.
Getty Photographs

Gucci was additionally probably the most purchased and offered model final 12 months — maybe due to buzz for Girl Gaga-led and Oscar-nominated “Home of Gucci” — proving the fashionable creations don't have any bounds when it comes to time.

The label was additionally amongst the manufacturers more than likely to fetch a better worth when flipped — or purchased then resold for revenue — on the RealReal together with Chanel, Prada, Louis Vuitton and Hermès.

As for who's promoting off these designer duds, Gen X and Gen Z are those doing nearly all of shopping for and reselling, the consignment firm famous. These born between 1965 and 1980 are reselling probably the most, nonetheless, savvy customers born after 1997 are flipping quickest. General, there’s been double the quantity of flipping, partly attributable to pandemic doldrums and closet cleanouts.

These teams, together with Millennials (1981 to 1996) are doing probably the most shopping for secondhand on the RealReal, which noticed a 44% enhance in gadgets bought and 5.3 million new website customers — nearly all of whom known as out the significance of sustainability.

gucci store
Gucci galore: The model took the No. 1 spot within the Prime 10 luxurious manufacturers on the RealReal.
SOPA Photographs/LightRocket by way of Gett

Whereas Gucci was probably the most in-demand model, Balenciaga noticed the best demand progress in the complete Prime 10, specifically with Gen Z who admire Y2K celeb developments as of late. Probably the most coveted of all of the model’s items is its motorcycle-style bag, which was the “It Bag of the early 2000s,” carried by the likes of Kate Moss, the Olsen twins and plenty of extra.

The enduring bag is a stark distinction to Balenciaga’s newest choices, a lot of which have gone viral for his or her puzzling designs. One such head-scratcher is a $1,790 drawstring bag that appears like a Hefty rubbish bag, which designer Demna Gvasalia stated was created to be the “costliest trash bag on this planet.”

The jury’s out on how a lot it would resell for sometime.

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