The Apple Music Tremendous Bowl halftime present is about to premiere in February 2023.
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The enduring Tremendous Bowl Halftime Present is getting a serious revamp.
Apple signed on the dotted line to take over because the occasion’s most important sponsor, changing Pepsi who has sponsored the present for the previous ten seasons.
The multi-year sponsorship will start with this season’s Tremendous Bowl on Feb. 12 in Glendale, Ariz.
“Music and sports activities maintain a particular place in our hearts, so we’re very excited Apple Music might be a part of music and soccer’s greatest stage,” Oliver Schusser, Apple’s vice chairman of Apple Music and Beats, stated in an announcement.
“We’re trying ahead to much more epic performances subsequent 12 months and past with the Apple Music Tremendous Bowl Halftime Present.”
Phrases weren't introduced, however analysts had anticipated the league to get a minimum of $50 million per 12 months for the rights.
“We're proud to welcome Apple Music to the NFL household as our new companion for the long-lasting Tremendous Bowl Halftime Present,” Nana-Yaw Asamoah, the NFL’s senior vice chairman of companion technique, stated in an announcement.
“We couldn’t consider a extra applicable companion for the world’s most-watched musical efficiency than Apple Music, a service that entertains, evokes, and motivates thousands and thousands of individuals around the globe via the intersection of music and know-how,” Asamoah added.
Final 12 months’s halftime present proved to be a serious success after over 120 million viewers watched the present, based on NFL. Performers included Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Kendrick Lamar.
Pepsi turned a sponsor of the halftime present in 2013, taking up from Bridgestone who had been sponsors of the present from 2008 till 2012.
Pepsi’s ten seasons as halftime present sponsors noticed a star-studded array of performers take to the stage through the years, together with Beyonce, Coldplay, Bruno Mars, Katy Perry, Woman Gaga, Justin Timberlake, Maroon 5, Shakira, Jennifer Lopez, and The Weeknd.
With Submit wires
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