After struggling by way of a vagabond existence, the Nets have spent the previous decade in Brooklyn and eventually really feel like they’re beginning to put down roots.
Barclays Middle is their eighth dwelling since their dwelling debut on the Teaneck Armory again within the ABA’s inaugural season in 1967-68 — nevertheless it’s the primary one that really could be referred to as a house.
Ten years after their first recreation in Brooklyn — a preseason recreation towards the Washington Wizards on Oct. 15, 2012 — the Nets are planning an array of issues to rejoice a decade within the borough.
They open the common season on Wednesday towards the visiting Pelicans.
“Our celebration of 10 Years in Brooklyn is for, and impressed by, Nets followers and the borough. Brooklyn has a definite identification, comprised of numerous, pushed, and passionate folks that embody the spirit of The Brooklyn Means,” mentioned Andrew Karson, senior VP of name advertising and marketing, technique & options for BSE International.
“To commemorate this milestone, we are going to present appreciation to our group for his or her help over the previous decade, highlight the perfect of Brooklyn basketball and tradition, and set up traditions for the longer term.”
BSE International is the father or mother firm for the Nets, Barclays Middle and the Liberty; and the Brooklyn Means isn't just a lyric by late Brooklyn rap icon Infamous B.I.G., however an ethos that the Nets and Barclays Middle are embracing — and one they’ll formally unveil Monday morning.
Nets GM Sean Marks even dropped the trace firstly of coaching camp, when discussing how the group’s attractiveness to gamers received’t be harm or dimmed by a turbulent offseason.
“I don’t actually fear an excessive amount of in regards to the rumour as a result of I do know what occurs inside these partitions right here,” Marks mentioned on the Nets’ media day. “When folks depart right here they usually come again into city and we hear what they’ve mentioned to the media, they’ve spoken so extremely about whether or not it’s coaches, efficiency — simply the Brooklyn Means, what we do — that speaks volumes.”
The Nets simply hosted their annual Observe within the Park, and drew a crowd of 8,000 that was each a document for the occasion and the capability for Brooklyn Bridge Park Pier 2. To rejoice their anniversary within the borough, they’ll have programming that includes 5 cultural pillars that outline it: basketball, music, style, meals and the humanities. They’ll accomplice with 10 native creators in these industries, introduced on Nov. 1.
The sport that evening towards the Bulls would be the first of their “10 Years in Brooklyn” celebration video games, which is able to embody giveaways. And so they’ve launched a brief movie referred to as “10 Years in Brooklyn,” informed by way of the eyes of 10-year-olds — the primary era of born-and-bred Nets followers.
With the legacy Knicks well-entrenched within the metropolis, a part of the Nets’ advertising and marketing technique has been to closely recruit the youth. Kyrie Irving particularly is standard with younger followers.
“We're persevering with to see large development in our fan base, particularly amongst youthful followers,” Karson mentioned. “Our Observe within the Park occasion earlier this month was a testomony to that the place hundreds of individuals attended, lots of them youngsters, to see the group at Brooklyn Bridge Park.
“The Brooklyn Nets model transcends the court docket in some ways and we're excited to deepen that reference to our borough’s latest era by way of our efforts this season.”
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