OnlyFans insists it’s not a porn site as regulatory crackdown looms

OnlyFans is launching a public relations offensive to persuade individuals it is not only for intercourse employees.
NurPhoto by way of Getty Pictures

OnlyFans has launched a attraction offensive with regulators in the UK the place it’s based mostly — insisting that it’s probably not a porn web site.

Executives the fast-growing smut platform have pledged to make its operations extra clear as lawmakers in its nation goal to crack down on “unlawful materials on-line” equivalent to that “regarding terrorism and youngster exploitation and abuse,” in line with Bloomberg.

OnlyFans technique chief Kelly Blair instructed Bloomberg that OnlyFans desires to alter the general public notion of its operations as “secretive” and as an alternative desires to open up the traces of communication with “anyone who desires to come back and have a dialog with us.”

“Amazon promote books on intercourse and gardening. No one calls Amazon an grownup bookstore, proper?” OnlyFans technique chief Keily Blair instructed the information service. “Our content material creators present content material on something from gardening to girl gardens, and for some motive, OnlyFans is ‘an adult-content web site’.” 

OnlyFans, which takes a 20% payment from all user-generated content material, desires its critics in addition to those that would look upon the positioning with suspicion, together with journalists and monetary lenders, to interact with the corporate.

Since its founding in 2016, OnlyFans has paid out some $8 billion to content material creators equivalent to Allie Rae (pictured above).

The UK statute is predicted to come back into impact subsequent 12 months. OnlyFans has knowledgeable British lawmakers that it backs the laws, and has denied that it was trying to skirt the foundations imposed by the brand new legislation, which solely applies to websites which have a lot of youngsters customers.

“We're vocal supporters of the On-line Security Invoice and any options that we now have or would try and dodge its necessities should not supported by factual evaluation, proof or statements by OnlyFans,” a spokesperson instructed Bloomberg.

OnlyFans has tried to stroll the tightrope of sustaining its huge viewers that has paid its creators for express content material whereas lining up funding from mainstream lenders who're cautious of being related to a platform made well-known by intercourse employees.

OnlyFans stated that it has eliminated greater than one million posts which have violated their acceptable use coverage since July 2021. The location instructed Bloomberg that it deactivates round 100 accounts per 30 days.

The London-based firm says it desires to interact with journalists and monetary lenders.

OnlyFans, which was based in 2016, stated that it has employed greater than 1,000 content material moderators to sift by means of some 20 million posts every month which might be uploaded by its greater than 2 million creators.

The location turned an in a single day success story through the COVID-19 pandemic-induced lockdowns, producing tons of of tens of millions of dollars.

Within the that led to November 2021, OnlyFans reported web income of $932 million and pre-tax earnings of $433 million — up from $61 million in 2020.

Since its founding, OnlyFans has paid out $8 billion to its creators.

The location stated that it screens every publish utilizing picture and word-recognition methods that prioritize high-risk materials, in line with Bloomberg.

Content material creators equivalent to Allie Rae protested final 12 months when OnlyFans stated that it was searching for to ban express content material.

Final 12 months, OnlyFans walked again plans to ban sexually express content material from its web site after creators erupted in anger, saying the transfer would threaten their fundamental supply of revenue.

Earlier this 12 months, mainstream lenders equivalent to Wells Fargo terminated the financial institution accounts of a number of high-profile people within the intercourse business with out a lot as providing a proof.

This previous summer time, Visa suspended funds for advertisements on Pornhub and its guardian firm MindGeek after the bank card big was named in a lawsuit filed by a lady who says a intercourse tape that was filmed with out her consent when she was 13 years previous was posted on the positioning.

Mastercard has additionally lower ties with Pornhub.

Instagram, Meta Platforms Inc.’s photo-sharing social media platform, final week eliminated Pornhub’s account, which by and enormous adhered to the positioning’s guidelines and didn't function any nudity or express sexual content material. No rationalization was given by Instagram.

Earlier than it was shut down, Pornhub’s Instagram account amassed some 13.1 million followers.