A rendering of Russ & Daughters' new Hudson Yards house.
Courtesy of Hudson Yards
This famed NYC establishment is embarking on its subsequent huge step: a brand new uptown growth.
Russ & Daughters, the enduring Decrease East Facet appetizing hotspot, has introduced it’s set to open a store farther north — in Hudson Yards.
The 109-year-old vendor of smoked salmon, bialys, rugelach and different Jewish delicacies will lower the ribbon on its new, 4,500-square-foot 502 W. thirty fourth St. counter, seat-yourself eating space and personal occasion house subsequent spring. The counter will supply hand-sliced fish through a take-a-number system and there may even be a glass-encased bagel bakery, in addition to a caviar and champagne bar. The department shall be open seven days every week and supply supply inside Hudson Yards.
“Congruent with the texture of present Russ & Daughters institutions, this new location may even embrace hand-painted lightboxes, neon indicators, unique art work and appetizing showcases,” reads a press launch.
It’s positioned on the base of fifty Hudson Yards which, at 2.9 million sq. toes and 1,011 toes tall, is the developer-built neighborhood’s largest industrial workplace constructing. Different constructing residents will embrace the funding administration firm BlackRock and social-media large Meta.
At present, Russ & Daughters maintains a retail house within the Brooklyn Navy Yard in addition to the unique store and cafe on the Decrease East Facet. (The cafe reopened this July following a two-year pandemic closure.)
“It is a great second in Russ & Daughters historical past,” fourth-generation Russ & Daughters co-owner Niki Russ Federman advised The Put up. “We bought by way of COVID and simply reopened the Cafe after 2.5 years. Now we are able to pour our creativity into bringing 109 years of Russ & Daughters to a brand new place that has a lot vitality and promise.”
The shiny West Facet workplace tower shall be fairly a distinction to Russ & Daughters’ humble historical past: The enterprise was begun in 1907 by a Polish-Jewish immigrant named Joel Russ who peddled herring from a pushcart till, in 1914, he’d saved sufficient to open a brick and mortar retailer on East Houston Avenue.
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