CNN’s flashy new morning present co-hosted by Don Lemon, Poppy Harlow and Kaitlan Collins bombed in its debut episode on Tuesday.
Regardless of heavy promotion from the community, “CNN This Morning’s” first present drew a mere 387,000 viewers and averaged 71,000 viewers within the advertiser-coveted 25-54 age demographic, based on Nielsen scores.
By comparability, MSNBC’s “Morning Joe” amassed 793,000 viewers face to face from 6 to 9 am ET. In the meantime, Fox Information’ “Fox & Associates” got here out on prime, averaging practically 1.5 million viewers.
No present throughout CNN, MSNBC and Fox Information ranked decrease than Lemon’s program on Tuesday.
Dubbed “CNN This Morning,” the published was pitched because the left-leaning community’s re-entry into the aggressive morning present panorama, and was heralded by Lemon as a “promotion” amid studies that he was being demoted. The anchor had been moved from his now-canceled 10 p.m. primetime present to share the highlight with two different hosts.



Regardless of huge guarantees from CNN boss Chris Licht, who is thought for his prowess in revamping morning programming, “CNN This Morning” even did not match the earlier common of “New Day,” the present it changed. Co-hosted by John Berman and Brianna Keilar, “New Day” averaged 404,000 viewers in October.
When requested in regards to the poor debut, a spokesman from CNN mentioned: “There’s not a morning present on tv at this time that was a scores success on day one. Reporting on scores failures or successes of a completely new program after a single day is absurd and low-cost.”
The rep added: “That’s not the best way this works. We’re solely targeted on creating a wise, compelling and related present that’s already having outsized influence. Anybody pushing an alternate narrative is aware of what a menace this expertise lineup is.”
Licht, a seasoned TV producer who helped launch MSNBC’s “Morning Joe” and the reboot of “CBS This Morning,” was introduced in to shake up CNN’s ratings-challenged programming.
Except for transferring Lemon to the morning, Licht gave Jake Tapper the community’s coveted 9 p.m. slot, previously occupied by thedisgraced Chris Cuomo.
However earlier this week, CNN introduced Tapper would transfer again to his 4 p.m. time slot amid tanking scores.
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