Liberal CNN anchor Jake Tapper is being tapped out of primetime and transferring again to daytime following poor viewership.
“As a part of a particular lineup, Jake agreed to anchor the 9 pm hour via the midterm elections,” a spokesperson for CNN advised Fox Information Digital. “On the completion of that schedule, he’ll be returning to his award-winning program ‘The Lead.’ We are going to announce post-election plans for that point slot within the coming days.”
Tapper made his primetime debut on Oct. 11 with a splashy broadcast that included interviews with President Biden and film star Dwayne “The Rock” Johnson. Regardless of the big-named friends, “CNN Tonight with Jake Tapper” solely averaged 854,000 viewers, which is a distant third behind Fox Information’ “Hannity” with 2.6 million viewers and MSNBC’s “Alex Wagner Tonight” with 1.6 million viewers. Tapper’s viewers considerably dipped since then.
Chris Licht, the new CNN honcho, reportedly wished Tapper to be the “new face” of the community because the CEO has been vocal about his efforts to steer CNN in direction of nonpartisanship after years of hyper-liberal protection through the Trump years.
Whereas CNN’s introduced the primetime lineup shuffle can be set not less than via the midterms, Licht reportedly wished Tapper to be within the 9 pm ET time slot completely. The time slot has been vacant ever for the reason that December 2021 ousting of Chris Cuomo.
In October, Tapper averaged solely 691,000 viewers. Notably, his daytime program “The Lead,” which has been guest-hosted by different CNN anchors throughout his primetime stint, frequently had increased viewership than his 9 p.m. present and averaged 839,000 viewers final month.
Semafor was first to report that Tapper was returning to daytime.
Whereas Tapper was by no means as bombastic as his colleagues like Don Lemon and Brianna Keilar, however he was arguably simply as partisan and maintained his GOP bashing in primetime.
“Unhinged lies born from Donald Trump’s grievance that he misplaced and his refusal to just accept actuality… this anti-democracy madness — it has already infiltrated the identical halls of Capitol Hill the place the rioters as soon as stood … all of this leaves you, the voter, in type of an unattainable place. You must have the ability to stroll into that voting sales space and vote on points that have an effect on your life just like the financial system or crime or schooling or well being care,” Tapper mentioned in his second primetime broadcast whereas lambasting “election deniers” working for workplace.
“However now, in too many races, as an alternative of asking your self, ‘What can this candidate do for me and my neighborhood and my youngsters within the subsequent two years?’ You now additionally should ask, ‘Hey, does this candidate imagine in democracy?’”
Lots of his segments have been targeted on former President Trump, Jan. 6, and so-called GOP “election deniers,” who Tapper lengthy prided himself from banning on his CNN applications regardless of having welcomed Democrats like Stacey Abrams.
CNN seems to even be struggling within the mornings. Licht hoped to revive the community’s early programming with “CNN This Morning” after efficiently launching “Morning Joe” on MSNBC and reviving “CBS This Morning” as its government producer.
Nonetheless, Tuesday’s debut averaged simply 387,000 complete viewers, trailing behind Fox Information’ “Fox & Buddies” common of 1.5 million viewers and the 793,000 common for “Morning Joe.”
“CNN This Morning” is co-hosted by Poppy Harlow, Kaitlan Collins and Don Lemon, who continues to insist the gig shouldn't be a demotion regardless of him beforehand having his personal present in primetime.
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