Derek and Hannah Jeter reside the 4×4 life.
The celebrity couple have entered a partnership with Jeep to be the faces of its lineup of Wagoneer and Grand Wagoneer SUVs.
The Jeters and their three youngsters shall be featured in a collection of ads for the posh SUVs that kicked off throughout sport one of many World Collection.
Olivier Francois, chief world advertising and marketing officer for Jeep mother or father Stellantis, mentioned the Kalamazoo-raised Jeter’s ties to Michigan assist make him an genuine match for the model.
Francois mentioned that just a few days after his title got here up as a chance for the marketing campaign, he was caught with a damaged arm in an ER ready room in Florida watching TV and the Jeter documentary “The Captain” got here on, and he watched the entire thing, which helped to seal the deal.
Francois additionally highlighted Jeter having a connection to the navy like Jeep, his dad and mom having met whereas stationed in Germany serving within the US Military.
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The preliminary collection of commercials make a number of references to Jeter’s storied baseball profession.
One highlights the second row “captain’s” chairs obtainable within the Wagoneers, and one other reveals him flipping a set of keys, a callback to a well-known play Jeter made for the Yankees in the course of the 2001 American League Division Collection in opposition to Oakland.
Launching the business throughout a World Collection that includes the Houston Astros turned out to be auspicious, as Texas has been the largest marketplace for the Wagoneer because it went on sale final yr.
New York additionally occurs to be Jeep’s greatest market within the US, which Jeep’s North American boss, Jim Morrison, mentioned “definitely helped” with the choice to signal Jeter to a multi-year contract.
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