Tampax is going through disgusted backlash over a crude tweet — which critics have blasted as “sexualizing girls.”
“You’re of their DMs. We’re in them. We're not the identical,” the menstrual product firm wrote Monday.
The eyebrow-raising publish is a racy parody of the web slang “slide into the DMs,” which is when somebody direct-messages another person — sometimes an individual they're interested in — on social media.
Tampax, which is owned by conglomerate Procter & Gamble, virtually instantly confronted backlash over the suggestive tweet.
“Yikes!” one commenter replied. “That is BEYOND inappropriate from a company.”
“Actual bizarre for a corporation that sells merchandise made for girl’s pure bodily features to make a tweet sexualizing girl for utilizing their merchandise,” one other stated.
Simply hours later, nonetheless, the corporate doubled down on the controversial publish, retweeting the parody with the added notice that it “refused to let twitter shut down earlier than we shared this tweet.”
In response, 1000's of horrified social media customers took up the hashtag “#BoycottTampax,” urging others to forgo the model for “sexualizing” a lot of its buyer base.
“Cease supporting manufacturers that don’t assist girls,” one Twitter person stated. “It is a disgusting and misogynistic tweet. Female merchandise are to not be sexualized ever.”
Others identified that many individuals who menstruate are underage, making the tweet not solely creepy, however probably predatory.
“Contemplating [you] are sexualizing everybody who will get a interval, together with underage ladies, it is best to most likely get a distinct angle about your (former?) clients,” a commenter famous.
However because the boycott motion gained traction, Tampax supporters claimed the backlash was transphobic.
Tampax beforehand made headlines in 2020 for tweeting that “not all folks with intervals are girls.” The model has additionally been linked to trans influencers Dylan Mulvaney and Jeffrey Marsh.
“This complete #BoycottTampax factor is simply terfs discovering some tiny factor to boycott an organization that helps trans folks,” one social media person weighed in.
TERFs confer with trans-exclusionary radical feminists.
“Oh look, bigots wish to #BoycottTampax for supporting transgender girls,” one other remark learn. “Transphobia is all the craze this season.”
Tampax has but to problem a press release on the controversy. The corporate’s Twitter account has been silent since Monday.
Procter & Gamble, Mulvaney and Marsh additionally didn't instantly reply to The Put up’s requests for a remark.
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