Italian furnishings model Zanotta is inviting by-appointment shoppers to lounge, swim and even sleep over in Taylor Swift's former Cornelia Avenue digs.
Courtesy of Zanotta Home
We’d all love a pal with a townhouse within the West Village — even sweeter if it’s the former residence of Taylor Swift, who adored the three-story pile she rented on Cornelia Avenue a lot that she wrote a track about it. Now those self same digs (additionally the location of our cowl shoot) have an unlikely new tenant: Zanotta, the ultraluxe Italian furnishings agency based in 1954 by Aurelio Zanotta.
However this isn’t strictly a showroom or store, per Marta Zanotta, his niece who’s now answerable for advertising and marketing. Quite, it’s a house for the model within the Large Apple. “You possibly can’t enter and purchase something, and you'll’t are available in with out an appointment,” she says. “This can be a home with a soul.”
As a substitute, consider the $11.5 million home as an opportunity for VIP shoppers to step contained in the thoughts of the model, and chill out a bit — possibly with a dip within the swimming pool, or a cocktail in its rooftop backyard. You can too community with inside designers, catching up over an espresso within the double-height reception room, which is festooned with items from the agency and its companions, like lighting specialist Viabizzuno and Kvadrat textiles. Maintain a watch out for the futuristic icon from Zanotta’s Seventies period: the Quaderna desk, with its white laminate surfaces quilted by a hypnotic black mesh.
Should you’re fortunate, Marta and Co. would possibly even invite you to sleep in a single day in one of many two bedrooms (on Magniflex mattresses, natch). “If now we have a gathering with a shopper from all around the US, we are able to provide for them to remain on the home — it’s identical to if you’re at your home with a pal from out of city, and also you ask him to stick with you,” she says. And in contrast to the expensive new Guesthouse close by from rival agency RH (higher often called Restoration Hardware), it’s not possible to pay to remain right here. “That’s not the way it works — we use it, completely, like our personal home.”
The Zanotta workforce hopes that inviting would-be patrons to immerse themselves in its aesthetic 24/7 will assist bolster the model’s profile stateside and permit shoppers to higher perceive its distinctive type. And now that the New York townhouse has been efficiently launched, the model is hoping so as to add extra around the globe.
“We’re considering of doing them elsewhere, however possibly a format like a pop-up, the place for a interval, it’s open,” says Marta. Are you listening, Taylor Swift?
Contact zanottaspa@zanotta.it.com for particulars and appointments.
Post a Comment