It’s a schmear marketing campaign.
Santa Claus could also be coming to city, however the metropolis’s first Hanukkah pop-up pub, Maccabee Bar, arrives at Ollie’s within the West Village starting Tuesday.
The breezy Downing Avenue cantina might be remodeled right into a festive nosh pit, with “particular decor, themed cocktails and conventional bites.”
The Hanukkah haven is the brainchild of award-winning mixologist Naomi Levy, 36, who launched the idea to Boston in 2018.
The Beantown bartender felt there was room for a gelt-y pleasure.
“I really like Christmas and the entire Christmas bars that pop up this time of yr,” stated Levy. “However I at all times felt like a vacationer. There was by no means actually something for somebody like me that wasn’t raised with Christmas.”
Patrons can pattern the Latke Bitter, that includes apple brandy, potato, lemon and tobacco bitters; together with the Hebrew Hammer, which spotlights vodka, “leavened” sugar, lemon and raspberry — which takes its taste from sufganiyot, the jelly-filled doughnuts historically eaten for Hanukkah. Total, there might be 9 themed cocktails and three spirit-free choices.
“The latke bitter is a whole lot of enjoyable. It’s not usually individuals see potatoes in a cocktail,” Levy famous.
Maccabee Bar might be hosted by Ollie’s by means of Dec. 31. The watering gap’s common hours are Tuesday-Saturday however they are going to be open for the eight nights of Hanukkah, which begins on Dec. 18.
Ollie’s co-owner Sara Dowling is kvelling over the pop-up.
“Once we first realized concerning the Maccabee bar idea, we instantly knew we needed to be concerned. Though we aren't Jewish, we now have many Jewish buddies, household, and workers members and liked the concept of making a extra inclusive vacation bar scene in New York Metropolis,” she stated.
“We have now been to among the Christmas themed bars up to now, and at all times liked how over-the-top, festive, and enjoyable they're. We're extremely excited to carry that vacation spirit to Hanukkah this yr, and hopefully in years to return.”
Mentioned Levy of the vacation schmooze fest: “Come on out. Come seize a drink and play some dreidel.”
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