A record-high 61 % of People didn’t step foot in a movie show in any respect final 12 months, a brand new Gallup ballot launched Friday reveals.
People watched a mean of just a bit over one film in a theater over the previous 12 months, the survey says.
It’s the primary Gallup ballot on movie-going since 2007, when 32 % mentioned they didn’t go to the theater — half of final 12 months charge.
Between 2001 and 2007, People total watched a mean 4.8 films in a theater.
Gallup famous that the COVID-19 pandemic pressured nationwide shutdowns of each film units the place movies are made and theaters the place they're screened, significantly in 2020.
However many movie buffs by no means returned even after theaters reopened final 12 months.
“Attendance seems to stay depressed even with film theaters now open and vaccinations accessible to most People, suggesting persevering with public concern about catching COVID-19 in indoor institutions like theaters,” the Gallup evaluation mentioned.
However the research additionally emphasised that rising use of house streaming companies in recent times additionally probably contributed to the decline in theater clients..
“Whereas the three in 5 People who didn't go to a film up to now 12 months is probably going inflated due to the pandemic, the trade is grappling with the truth that the habits People have fallen into at house could also be a barrier to getting them again into theaters when the pandemic ends,” Gallup mentioned. “Moreover, film theaters might have fewer choices for his or her clients, given ongoing staffing challenges and the slowdown in film manufacturing.”
The survey queried 811 American adults by cell telephones and landlines from Dec. 11 to 16. It has a margin of error of plus or minus 4 share factors.
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