Regardless of this 12 months's non-televised non-event, the Golden Globes will little question air once more subsequent 12 months on NBC.
NY Publish photograph composite
It makes no distinction to the world at giant that Sunday’s 2022 Golden Globe Awards weren't televised or livestreamed or the winners’ envelopes not delivered through provider pigeon.
Nobody cares. Not likely. Folks have been on this business joke since, nicely … by no means. It’s simply one other bloated, overhyped, self-congratulatory, time-suck awards present that, with its cousins Oscar and Grammy, has been hemorrhaging viewers for the previous decade.
However the present will go on, this 12 months be damned. Its future proper now's murky, however that may clear up earlier than too lengthy and, even when it’s not clear skies forward, it received’t matter. There’s an excessive amount of cash at stake.
Final 12 months’s Golden Globes telecast on NBC struggled to search out 6.9 million viewers — down from greater than 18 million the 12 months earlier than — and that had nothing to do with a pared-down present as a result of pandemic.
It was, somewhat, a collective yawn, regardless of — or perhaps regardless of — the hoary fantasy, embellished through the years, that the beneficiant circulate of alcohol served to the celebrities who present up for this three-hour (or extra) pat-on-the-back will translate into “outrageous” conduct.
That not often occurs; the bleeped profanity and the pressured “did they simply say that?” monologues, manufactured to create “occasion tv” … don’t.
The one Golden Globes flashpoint second to which everybody refers, repeatedly (so right here we go), was Pia Zadora profitable a statuette in 1982 for “Butterfly,” an indie film co-produced by her then-husband, Wall Avenue tycoon Meshulam Riklis, which hardly anybody noticed and wasn’t launched extensively till the subsequent month.
That was 40 years in the past, individuals. Maybe the afterparties tear a web page from the playbook of a Roman orgy or “La Dolce Vita,” however they’re not televised. So who cares?
I want to assume that Sunday’s nonevent of a nonevent (the winners can be tweeted out!) will hammer a spike into the center of NBC, or another future community on another platform, to wipe this irrelevance from the airwaves as soon as and for all. However that’s only a pipe dream.
In 2018, NBC signed an eight-year take care of the Hollywood International Press Affiliation and producer Dick Clark Productions to telecast the Globes at a reported $60 million a 12 months. So it received’t let the Globes shuffle off its mortal tv coil. Not but. NBC stated so, parenthetically, after cancelling this 12 months’s telecast final Could, as a result of HFPA’s mess vis-à-vis variety and different inner – learn: sketchy – points. (For a company of roughly 90 members, it appears to have twice as many issues.)
“Assuming the group executes on its plan, we're hopeful we can be ready to air the present in January 2023,” NBC stated in its assertion. The community will air the Globes subsequent 12 months, come hell or excessive water and no matter occurs with the HFPA, which insists it’s on the street to remedying its ills. And there’s no cause to doubt them, proper?
Proper?
So 2023 can be again to the long run for the Golden Globes, at the least within the tv universe. I believe there can be much more of an enormous tune-out, regardless of hosts and presenters going that further yard to drum up some over-the-top, wild on-air conduct to justify the charade and assist NBC keep away from the inevitable subsequent historic rankings low. Community execs will publicly wring their palms and business observers (like me) will blather on about how meaningless and shallow all of it is — earlier than it’s all forgotten in a couple of days and hypothesis begins anew on who will host the 2024 telecast.
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