The “prepare wreck” situation is performed to the hilt in “WeCrashed,” a brand new Apple TV+ drama concerning the rise and spectacular fall of WeWork, the revolutionary shared-workspace startup that flamed out in historic Wall Avenue vogue to the tune of billions.
The sequence, primarily based on on the Wondery podcast “WeCrashed: The Rise and Fall of WeWork,” stars Jared Leto as Israel-born “serial entrepreneur” Adam Neumann. After a short flash-forward scene to September 2019 — when the s–t hit the fan — it’s again to 2007. Adam is hawking a line of collapsible heels for girls’s footwear and “Krawlers” pants for infants — and failing miserably. His imaginative and prescient for shared roommate dwelling house (within the mould of the “Large Brother” home sans bells and whistles) additionally hits a dead-end till he meets architect Miguel McKelvey (Kyle Marvin) they usually brainstorm the shared workspace situation — simply as Adam meets yoga instructor Rebekah Paltrow (Anne Hathaway), whose part-time performing profession pales compared to her well-known cousin Gwyneth.
It’s troublesome to understand what Rebekah sees in Adam — he pursues her relentlessly, journeying into stalker territory — however they fall in love. After a sequence of enterprise hiccups — shady buyers, nonstarters, cash woes — Adam and Miguel open their first shared-workspace venue, Greenspace, in Brooklyn, an open-floor-plan structure full with a espresso bar, ping-pong desk, and so forth. which they promote for $500,000 — utilizing that money and a $1 million marriage ceremony reward from Rebekah’s suspicious father to open their first WeWork house in SoHo in 2010.
Earlier than lengthy, the cash is flowing in, Rebekah is pregnant, WeWork expands (ultimately worldwide) earlier than all of it comes crashing down in 2019 after a damning Wall Avenue Journal article triggers the corporate’s board members to fireside Adam earlier than a deliberate IPO and WeWork loses an enormous chunk of its $47 billion valuation.
There’s way more to the story, after all — significantly Adam and Rebekah’s hubris — and it’s specified by the eight-episode sequence during which you’ll additionally meet key gamers within the story, together with Cameron Lautner (O-T Fagbenle, “The Handmaid’s Story”), who tries to whip the corporate into form for its IPO, younger entrepreneur Elishia Kennedy (America Ferrera), whose life is thrown into chaos after becoming a member of WeWork and Anthony Edwards as a robust board member.
Oscar winners Leto and Hathaway (each are government producers) ship in roles that aren't very glamorous or admirable, given the way in which during which Adam and Rebekah are portrayed (all of it goes to their heads, although their love for and perception in one another is inexorable). I discovered it a bit arduous to consider that Rebekah would fall for Adam — as portrayed by Leto, he’s charismatic, but additionally devious and obnoxious — and Leto’s accent sounds extra Italian than Israeli (it’s distracting).
“WeCrashed” is a cautionary story of extra and greed that we’ve seen too many instances earlier than — and can doubtless see once more, since these monetary misdeeds meshed with all-too-human foibles appear to usually go unheeded (and unchecked) on the earth of high-stakes entrepreneurs. However, hey, it makes for a very good story.
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