McDonald’s closure feeds Russian resale market with a Big Mac on sale for $44

Russians are flooding a well-liked on-line resale platform with listings for McDonald’s menu gadgets – with some attempting to cost exorbitant sums for primary cheeseburgers after the fast-food big closed its Russia shops in response to the invasion of Ukraine.

A search of Avito, a well-liked Russian classifieds and public sale platform much like eBay, revealed posts for all the things from Massive Macs to McDonald’s cherry pies and signature sauces. The listed costs had been typically far above regular menu costs.

For instance, one itemizing requested 5,000 rubles, or about $44, in alternate for a single Massive Mac. One other poster requested for 10,000 rubles, or roughly $88, for two traditional McDonald’s cheeseburgers “with a style of American bygone capitalism,” in keeping with a translation.

They’re apparently McDonald’s gadgets that the sellers stashed away earlier than the American outlet closed in Russia.

Underneath regular situations, a Massive Mac bought at a Russian McDonald’s retailer value about 135 rubles, in keeping with The Economist’s “Massive Mac Index” — the equal of lower than six US dollars.

One vendor was searching for 1,000 rubles apiece ($8.75) for particular person containers of McDonald’s sauces. One other wished 400 rubles (about $3.50) for a small order of hen nuggets.

McDonald's listings on Avivo
Opportunistic sellers listed all the things from McDonald’s cheeseburgers to particular person sauce packets.

As The Publish beforehand reported, the resale listings first started showing final week after McDonald’s stated it will briefly shut its 850 shops in Russia and pause operations over the Ukraine invasion.

The announcement additionally sparked lengthy traces at shops and drive-thru places as fast-food-loving Russian tried to get one final McDonald’s meal or refill on their favourite gadgets.

One viral Reddit put up showcased a Russian’s fridge stocked with dozens of McDonald’s cheeseburgers.

Russian McDonald's store
McDonald’s closed all of its roughly 850 places in Russia.
AP

McDonald’s is only one of numerous corporations primarily based within the US or different Western nations who've reduce ties with Russia.

The worth of the Russian ruble has collapsed because the nation’s economic system reacts to the lack of companies in addition to crippling financial sanctions towards key monetary establishments.


Get the most recentupdateswithin the Russia-Ukraine battle with The Publish’s dwell protection.


In the meantime, there are indicators that Russian officers are mulling methods to retaliate as corporations exit.

Final week, Russian state-run media urged officers had been contemplating rollbacks of protections on mental property – a transfer that one skilled warned may clear the best way for native operators to maintain McDonald’s shops and different companies open with out permission.

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