What’s in a name? Russians in New York adapt amid Ukraine war

As some take away references to Russia from enterprise names, others say it’s unfair responsible all Russians for Ukraine conflict.

Exterior of shop
Every week after Russia invaded Ukraine, the signal exterior this deli in New York Metropolis was modified from 'Style of Russia' to 'Worldwide Meals' [Youcef Oussama Bounab/Al Jazeera]

Brighton Seaside, New York, US – Quickly after Russia invaded Ukraine final month, a preferred deli within the New York neighbourhood of Brighton Seaside, residence to a big ex-Soviet diaspora, opted to take away its plastic “Style of Russia” signal.

“We felt, dwelling within the Russian-speaking group, that it was the suitable factor to do,” co-owner Bobby Rakhman, who was born in Odesa, Ukraine, informed Al Jazeera, standing subsequent to staff with blue-and-yellow ribbons pinned to their uniforms.

For the reason that Russia-Ukraine conflict broke out, many in Russian-speaking communities throughout america have been grappling with an analogous conundrum: Is it higher to take away references to Russia from occasions and enterprise names as a present of solidarity with Ukraine, or are such actions misguided, conflating all issues Russian with Moscow’s present conflict?

Brighton Seaside, a coastal group alongside Brooklyn’s southern edge, is residence to many immigrants from the previous Soviet Union. They've prospered right here, opening regulation corporations, medical clinics and grocery shops promoting Georgian, Uzbek and Russian meals. Whereas they're united by their shared Russian language, many have distanced themselves from the politics again residence.

Interior of shop
Brighton Seaside is residence to many immigrants from the Soviet Union [Youcef Oussama Bounab/Al Jazeera]

As Russian President Vladimir Putin’s assault on Ukraine grinds on, boycotts have proliferated all over the world, with orchestras pulling Tchaikovsky programmes from live shows and offended civilians vandalising Russian eating places.

Watching such occasions unfold, some in New York’s Russian-speaking group have been reexamining how they outline themselves.

Michael Drob and his spouse began a Fb group referred to as the Russian Mother and father Community greater than a decade in the past after their first little one was born; lots of its practically 20,000 members are from southern Brooklyn. The thought was to share details about babysitters and actions for kids – to not take political stances.

However because the Russian invasion, Drob has modified the identify to the Russian-speaking Mother and father Community, accounting for the truth that the group additionally consists of Ukrainians, Kazakhs and others from the previous Soviet Union.

The community’s new identify “extra carefully align[s] with what it stands for”, Drob wrote in an explanatory publish, punctuated with Ukrainian flag emojis. In an interview with Al Jazeera, he added, “I felt it was simply extra consultant to name it ‘Russian-speaking’, in order that there aren't any questions concerning the affiliations.”

Differing views

In the meantime, others have made a acutely aware option to preserve “Russia” of their names.

Michael Levitis, who hosts a preferred Russian-language FM radio present and runs a Fb group referred to as Russian Insider with about 17,000 members, mentioned that with tensions operating excessive in Brighton Seaside, “proper now, symbols matter greater than substance”.

“We should always not give in to this hysteria, the place Tchaikovsky isn’t being performed, the place Russian performers are being made to talk up in opposition to Putin, although they’re Russian residents and their careers and households again residence are at stake,” he informed Al Jazeera, referencing the large repression of anti-war demonstrations in Russia.

 Bobby Rakhman, 51, the owner of the former “Taste of Russia” delicatessen in Brighton Beach. Originally from Odesa, he grew up in this Brooklyn neighborhood.
Bobby Rakhman, 51, is the proprietor of the previous ‘Style of Russia’ delicatessen in Brighton Seaside [Youcef Oussama Bounab/Al Jazeera[

In his Facebook group, members have expressed concerns that Russians were being held accountable for their country’s actions in a way that Americans never are.

“I don’t remember American performers being asked to apologise for the US when the US invaded Iraq on false premises,” Levitis said.

Similarly, Julia Barinova, an insurance broker from neighbouring Sheepshead Bay, said she was “insulted” by the cultural boycott of all things Russian. “Cancelling things like the cultural wealth of the nation, the history – it’s basically destruction,” she told Al Jazeera.

Earlier this month, at a Ukraine solidarity protest on the Brighton Beach boardwalk, several attendees draped themselves in an amended Russian flag, with stripes of white, blue and white. “We took out the red because we are against bloodshed,” one man explained.

“Russia is not Putin,” another protester declared as the crowd cheered. “Russia was there before Putin, and Russia will be there after Putin.”

As for the “Taste of Russia” sign removal, residents of Brighton Beach had varying opinions, with some calling it a performative gesture, and others applauding the move. “I wouldn’t want to go in there if they didn’t change the name,” Khrystyna Vosylyshyn, who co-owns a nearby clothing store and has family in western Ukraine, told Al Jazeera.

Rahkman has since erected a new sign in its place, declaring simply: “International Food”.

It’s the name of his father’s old deli, which opened in this same neighbourhood four decades ago. “I’ve seen people actually stand and look at the sign, and just cry,” Rakhman said. “Like the name was reborn again.”

Interior of shop
Amid a worldwide move to boycott Russia, some in New York’s Russian-speaking community have been reexamining how they define themselves [Youcef Oussama Bounab/Al Jazeera]

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