Chuck E. Cheese is the newest costumed character to be accused of racial discrimination.
A mom from New Jersey posted a video to Twitter of the restaurant’s mouse mascot high-fiving quite a few white children that had been standing on a stage however seemingly ignoring her black daughter dancing round him on the ground.
“On July 30 at Chuck E Cheese in Wayne, NJ, my 2yo was racially discriminated towards. As you'll be able to see, he offers all the yt children hi-5s & PURPOSELY ignored my black child,” consumer belllahijabi wrote within the put up that has since been retweeted greater than 32,000 instances. “When confronted, he ignored me as effectively.”
Based on the mother, the supervisor “made excuses” for the costumed employee.
“Saying she’s ‘sorry I really feel that means’ however he didn’t see her, even after displaying her the PROOF within the video,” she mentioned in a separate tweet, including, “That is getting out of hand!!!”

In one other tweet, the mama bear shared a photograph of the woman and Chuck E. Cheese — giving a thumbs up — posing collectively for an image that administration “insisted” they take after apologizing to the mother or father and telling her that the mouse was “not capable of see her.”
“I wasn’t for it, however Safa was nonetheless innocently following him round — in fact, unaware of what simply occurred. Only for her to take an image like this,” she mentioned of the kid crossing her arms for the photograph. “Nice job, Safa”
A number of customers agreed that the individual within the swimsuit may not have seen the kid, however one other consumer posted a video the place Chuck E. Cheese interacts with children of her related stature.
“This video utterly says in any other case,” consumer @JanasiaZolanski disputed. “This different chuck e. cheese mascot noticed that little boy who might be shorter than her clear as day.
Nonetheless, one viewer labeled the state of affairs “infuriating” and one other mentioned the kid was “intentionally ignored.”
“You taking them to court docket?” somebody the mother.
“Expeditiously,” she replied.
“Chuck E. Cheese is saddened when any household or baby has a not quite perfect expertise,” the model mentioned in a press release to The Submit.
“We wish to thank the household who introduced this to our consideration at our Wayne, NJ location and for giving the onsite supervisor a possibility to apologize and handle their considerations in individual. As dwelling to tens of millions of households and youngsters yearly that commemorate the massive and small milestones, together with enjoyable, our objective is to create an inclusive expertise for youngsters and oldsters of all ages, races, ethnicities, spiritual backgrounds, and studying variations.”
“Our mission is to offer a enjoyable and a protected place The place A Child Can Be A Child, and all solid members are skilled to make sure that we dwell as much as this promise,” the assertion ended.
The Submit has reached out to the mother for remark.
The disturbing footage comes after costumed characters at Sesame Place close to Philadelphia seemingly ignored a 5-year-old black woman throughout a parade. Her father, Quinton Burns, is now suing SeaWorld Parks, the proprietor of Sesame Place, for “pervasive and appalling race discrimination,” searching for $25 million in damages.
Different guests additionally recorded characters exhibiting related habits towards black kids at Sesame Place.
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